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The Evolution of Fixed Line Operators

Fixed Line operators have come a long way since their inception. Initially, these operators solely provided landline telephony and dial-up internet connections as communication services. With the progression of time and technology, these operators widened their service portfolio and started offering broadband services as well. However, the advent of wireless technology and mobile communication posed a serious challenge in front of landline operators’ well-established business models. The market grew more competitive as mobile phones gained popularity which led to a decrease in the number of fixed-line subscribers.

The Present Scenario of the Landline Market

Mobile phones, specifically smartphones, have become a constant companion for a majority of the population around the globe. Specific to the U.S., more than 90 percent of U.S. adults who lived in households had an operational landline phone. Today, it’s less than 30%. This downward trend of landlines will continue with the growing popularity of mobile phones.

Current Problems of the Landline Operators

Landline, which was once a pride of every home has now become an antique piece in most cases. In recent years, traditional fixed-line operators have encountered substantial challenges.

Lack of Mobility

The absence of mobility is one of the biggest challenges for landline operators. Because landlines are typically fixed at a specific location, they lack the flexibility and mobility that businesses today need in their communication. Due to this, landline operators are unable to serve corporate clients who require mobile services for remote collaboration, thus leading to customer churn and limiting their growth potential.

Decline in Demand

With the introduction of mobile devices, landlines or fixed lines have almost become a forgotten thing that rests in some corner of the room. The flexibility of mobile devices in terms of ease of usage, lightweight, and multi-functionality has completely shadowed the landlines.

Growth of OTT Apps

The situation became worse with the huge penetration of smartphones loaded with OTT apps that make life easy and communication more real. When you have the flexibility to make a video call to someone residing thousands of miles away or send a file instantly in seconds, why would you take the pain of using a landline?

The growth of OTT communication apps such as WhatsApp, Viber, WeChat, etc. has caused a serious threat to both Fixed Line and Mobile Network Operators. A generation of “cord-cutting” customers have exited from fixed-line residential service switching over to OTT apps and mobile services. This led to a huge revenue loss for fixed-line operators.

Even mobile network operators are feeling the heat as subscribers are now using more and more OTT apps for voice, video calls, and text chats. This means that even if they have an active mobile subscription they don’t have much requirement to make ISD calls or do text messages as these can be done free of cost with OTT apps.

In this scenario, landline operators are the most affected ones as there has been a constant downfall in terms of subscribers due to their inability to match the services provided by OTT players.

The Solution – Launch Your Own Mobile OTT App

The message is very clear ‘Launch your own OTT app’. Yes! It’s the right time for landline operators to launch their own OTT app. They already have their infrastructure ready, so they only need to develop an OTT app, which will not only increase brand stickiness but will also boost their revenue growth.

Understanding Mobile OTT

Mobile Over-the-Top or mobile OTT services represent a paradigm shift in the way communication and multimedia services are consumed and delivered. This technology enables consumers to access a wide range of services from their internet-enabled mobile devices such as smartphones, tablets, etc. without relying on conventional fixed telephone lines.

In other words, we can say that the term Mobile OTT refers to the services and applications that deliver communication and multimedia content leveraging internet connectivity while running ‘over-the-top’ of conventional telephone infrastructure.

How Can Mobile OTT Benefit Fixed Line Operators?

Here are some reasons why landline operators should go for a mobile OTT solution.

Competitive Edge

Fixed-line carriers can beat the competition from other operators by embracing Mobile OTT. They can differentiate their services from traditional mobile service providers by offering unique OTT services, attracting a segment of consumers who value these offerings.

Gain Additional Revenue

Fixed-line operators can generate additional revenue by leveraging mobile OTT services to offer international calling packages. This will not only help in generating an additional revenue stream but also boost customer experience. With this approach, fixed-line operators can stay competitive in the market while fulfilling the needs of their international customer base.

Monetization through Mobile Ads

By integrating diverse ad formats, implementing location-specific advertising, and applying precision-targeted ads based on user data, carriers have the opportunity to generate revenue via mobile OTT apps through mobile advertising.

Retain their Lost Subscriber Base

Telecom regulator Trai in its latest paper to regulate internet messaging and calling apps like WhatsApp, Google Meet, Facetime, etc. said that with growing usage of over-the-top (OTT) applications for messaging, and voice communication, has led to a transition from voice and SMS towards data as a primary source of revenue for telecom service providers. The revenue share per user from data usage grew over 10 times between the June 2013 quarter to the December 2022 quarter, according to the Trai paper.

Considering the above statement, landline operators have the opportunity to tap into the trend of increased data consumption to generate greater revenue. They can offer customers data packages specifically tailored to mobile OTT services. Through this alignment of data packs with OTT usage trends, fixed-line operators can boost customer satisfaction.

Cost Efficiency

When compared with conventional landline networks, OTT services require much less investment. This cost-effectiveness enables operators to save up on their resources which they can invest in other areas, such as improving customer service or developing innovative products.

How to Get Started with Mobile OTT?

• You can contact a reliable white-label Mobile OTT app provider to get your branded app.
• After your OTT app is ready, you must announce the launch of your branded mobile OTT app to your customers/ audience.
• Your landline subscriber base can download the app on their respective devices and start the registration process.
• User authentication is done to complete the registration. Once done, users can start using your mobile OTT services using the app.

Case Study: Alaap Mobile OTT App

Now that we have discussed various strategies that fixed-line operators can adopt to regain their lost position in the market with the help of mobile OTT. Now, let’s take a look at a real-world example of how a renowned landline company regained its lost subscribers through mobile OTT.

How Mobile OTT Became the Game Changer for a Fixed Line Operator?

A leading landline operator BTCL – Bangladesh Telecommunication Company has been recently in the news after the launch of its OTT app Alaap. The state-owned Telecommunication Company which has seen a downward trend in terms of subscribers got 0.5 million sign-ups just 2 weeks after the launch of Alaap app.

Some of the interesting OTT features, that attracted consumers were Low-Cost International Calls, Video Calls, Video Streaming, Referral Credits, newsfeeds, etc., to name a few.

You can also read the case study here- https://www.revesoft.com/resources/download/case-studies/btcl-alaap

Why Mobile OTT is the Future of Telecom?

From the above information, it is evident that Mobile OTT in telecom has a promising future. You can also read our post on – OTT Business Messaging Market Forecast Report 2023-2027

Let’s take a look at some of the most compelling reasons:

Global Mobile Reach

Firstly, mobile OTT capitalizes on the growing global mobile network coverage and the ubiquitous adoption of smartphones. This fact makes it a communication platform that is easily available and accessible to everyone.

Cost Effective & Flexible

Secondly, mobile OTT presents an economical and flexible solution. Operators can cut down on their infrastructure expenditures while extending their services.

Adaptable & Agile

Thirdly, the versatility and agility offered by mobile OTT services empower landline operators to respond to the rapidly evolving customer tastes and emerging technologies, ensuring their relevance in a constantly changing market.

Data-Driven Insights

Last but not least, mobile OTT platforms are data-driven which means they can offer fixed-line operators valuable insights for better customer service.

Let’s Sum Up!

To summarize, we can say that mobile OTT has reshaped the conventional fixed-line operator model by offering users unparalleled convenience and flexibility. Mobile OTT definitely will be here for a longer period only to evolve more in the coming years. So it is the right time for Landline Operators to launch their own Mobile OTT app.

Looking for a Mobile OTT Solution?

Contact for Free Demo

Read Also

5 Ways to Create New Revenue Opportunities with Mobile OTT Solution

How to Monetize Your OTT App For High Returns

The post Telecom Transformed: How to Convert Your Landline Service into Mobile Operations? appeared first on Revesoft Blog.

In today’s digital age, softphones have emerged as powerful communication tools eliminating the need for traditional telephony systems. Revolutionizing the way communication used to happen, softphones are software applications that enable voice and video calling by leveraging the power of VoIP technology. By using softphone applications, individuals and businesses can also unleash new levels of productivity and flexibility.

According to Data Intelo, The global VoIP softphone market is expected to grow from USD 1.02 billion in 2022 to USD 2.48 billion by 2030, at a CAGR of 10.5% from 2022 to 2030. The growth of the market can be attributed to the increasing demand for cloud-based VoIP softphones and the rising adoption of VoIP softphones among small and medium enterprises (SMEs) and large enterprises.

In this post, we will touch on the key areas where softphones can prove to be game changers for businesses.

What is a Softphone?

Also called software phones, VoIP softphones are software-based applications through which users can make voice and video call over the internet using Voice over Internet Protocol Technology. Rather than those traditional telephone units, VoIP softphones transform a laptop, computer, smartphone, or tablet into virtual phone units used for communicating and collaborating with others through various features such as voice, video, IM, etc.

How Does A Softphone Work?

Softphones make use of VoIP technology wherein voice data is converted into packets and transmitted in digital format over IP networks. Compared to a traditional landline where fixed lines had to be installed or cellular service, a softphone presents a cost-friendly and convenient way to communicate especially for long-distance or international calling.

Features of a Softphone

Softphones come with a wide range of features and functionalities to provide communication facilities and enhance the experience. Here are some of the key features of software phones:

VoIP Calling

It is the primary feature of software-based phones that enables users to make and receive voice calls over the internet. Softphones ensure crystal-clear voice quality by supporting various audio codecs.

Video Conferencing

Video calling is another key feature offered by softphones. Users can have audio and video interactions with one another in real-time using the internet. Not only for personal use, but video calling is also becoming quite popular among professionals too. Video conferencing wherein multiple group members can interact with each other is quite useful in conducting virtual corporate meetings.

Instant Messaging

It is the feature that allows users to interact with each other by sending and receiving text-based messages in real time. This functionality facilitates quick communication and is similar to traditional instant messaging platforms being integrated into a softphone.

Media Sharing

Sharing visual content is quite a popular form of communication these days and softphones facilitate this option through media sharing. Software phone app users can share different types of media such as documents, presentations, images, videos, etc. within a conversation.

Location Sharing & Tracking

Softphones also incorporate GPS or location-based functionalities thus providing the feature of Location sharing and tracking. Through this feature, the software phone app users can share their real-time location with others and can also track the movements of their friends, family, and other contacts. This is quite useful in address tracking when one wants to reach a person’s physical address.

Web Messaging

Softphones also offer the flexibility to use any internet-enabled device for calling, chatting, media sharing, and more. This means that not only through the software phone app but users can also communicate and collaborate with each other using the web-based interface from a computer rather than installing a specific software application.

Benefits of Using a Softphone

Using VoIP can lower the cost by 45% compared to traditional phones, increase productivity by 67%, improve voice quality, and save employers’ costs by enabling employees to work from home.

The usage of VoIP softphones is not only popular among individuals but also in business environments especially in remote work scenarios. This is because of the useful benefits these software phones offer, as mentioned below:

Cost Savings

Softphones run and operate using VoIP technology which provides a very pocket-friendly medium to make calls as it significantly reduces the cost of those high calling charges, especially for long-distance calls. Compared to traditional telephony, international calls using softphone apps can be made at much lower costs.

Mobility

Communication through a softphone app is not restricted to any physical location since there are no physical phone lines. Users can connect with the software phone app through any device which is connected to the internet. This is a lot helpful for remote workers or those who travel a lot in getting things done through seamless communication.

Flexibility

Softphones are capable of accommodating the changing needs of businesses. Without the need of making any significant changes to the software, a business can add or remove users based on their current requirements.

How to Use a Softphone?

It is clear that using a softphone is a convenient and cost-effective way to stay connected from anywhere. To enjoy the benefits of these software phones, you should know the steps to setting up and using a softphone, which are as mentioned below:

Setting up the Softphone

The softphone that you have chosen has to be downloaded and installed on your device for which you can visit the official website of your provider or contact them so that they will provide you with the application. After launching the softphone, you need to create your user account by providing the necessary information.

Account Customization

Once the setup is done, the next step is to set up your account settings. You may need additional details like your SIP server address and other credentials which you can obtain from your service provider. This step also includes testing the connection, setting audio and microphone, adding contacts, etc.

Making Calls

Now, that the softphone is set up, it is time to start making calls. For this, you can use the dial pad or just select the contact from within the softphone. For receiving calls, your softphone will provide you with different options such as answer, decline, etc.

Integration with CRM Systems

Integration with customer relationship management systems of softphones refers to the ability of the software phone application to connect and synchronize with a CRM system. While most of the softphones offer this facility, you can check with your vendor for the same.

Call Analytics

Many softphones offer analytics and reporting facilities which are quite useful for a growing business. By having access to different call-related metrics and insights, businesses can optimize their call handling, customer service, and overall performance.

Virtual Phone Numbers

As the name suggests, these phone numbers are not tied to any physical location and can be used with the software-based phone application to make and receive calls using VoIP technology. These numbers come in various forms such as DID numbers, Toll-free numbers, etc. There are also several features offered by virtual phone numbers such as call routing, auto-attendant, call recording, voicemail, etc.

Choosing the Right Softphone

In order to fully attain the benefits of internet-based communication through softphones, businesses must choose a provider very carefully. With numerous options available out there, it might be difficult to select the right vendor. Here are some key considerations to help you out:

Compatibility

You must check the compatibility of the softphone with your business devices and the operating systems. You can check with the provider whether the softphone supports different platforms used by your business including Windows, iOS, Android, etc., so as to ensure a seamless experience across all devices.

Security

It is important to pay attention to the security measures implemented by the vendor to protect your business’s sensitive communication data. While the adherence of the software-based phone to industry standards is crucial, you must also look for the latest security features such as end-to-end encryption, secure transmission of data, and authentication mechanisms such as 2FA.

User-Friendly Interface

An intuitive and seamless experience plays a crucial role in the growth of any business. The softphone that you have chosen must have these qualities so that it is easy for users to navigate and use it. Look for a customization facility to adjust features according to your business needs.

Support and Updates

Before committing to purchase a softphone, you must check whether the vendor provides a support facility or not. Consider the time duration for which the support is available and look at the quality of their assistance. This will be a lot helpful whenever you encounter any issues with the software phone application. Also, look for auto-updates pushed by the vendor so that you always have the latest version of the softphone.

Conclusion

A softphone that aligns with your business communication needs can be a real game changer bringing growth and success. Considering the above-mentioned factors you will be able to make an informed decision.

REVE OTT is a customized and white label SIP Softphone solution that allows Communication Service Providers to create their own VoIP-based branded mobile OTT app and launch service on the existing network. With REVE mobile OTT solution, service providers can launch or upgrade their OTT Communication Services with Instant Messaging (IM), Media Sharing, Audio-Video Calling, Mobile Recharges, and many more value-added features.

Read Also

How to Choose the Right White Label Softphone Provider?

The post Unleashing the Potential of Softphones: Everything You Should Know appeared first on Revesoft Blog.

Overview of OTT Business Messaging

Over the last 5 years, we have seen remarkable growth in the adoption of OTT messaging applications.  This adoption has transformed the messaging market by facilitating businesses to send messages, images, URLs, graphics, and more through wireless networks. It is interesting to see that OTT messaging apps bypass the use of cellular services and utilize the internet to transmit data, enabling them to operate “over the top” of the network.

In contrast to traditional communication channels like email and SMS, OTT business messaging presents a more economical and convenient mode to connect with customers. Communication through OTT messaging happens in real-time, multimedia sharing, file sharing, and group chats, are some of the features that users can enjoy while communicating with each other.

Read Also – Why OTT Chat is Becoming More Popular than SMS Messaging?

Market Size and Growth Drivers

The conversation around A2P communications is changing as brands shift from sending one-way messages through a single channel to engaging in two-way interactions through conversational messaging using OTT messaging apps.

A new Juniper Research study has revealed that mobile operators will lose out to OTT business messaging providers such as Messenger, WeChat, and WhatsApp to the tune of $2.5 billion next year – an increase of 20% over 2022.          

Though the growth of the OTT business messaging market is fueled by several factors, 3 key areas stand out as particularly noteworthy, as mentioned below:

• Firstly, the benefits of employing an OTT platform for internal business communication are gaining popularity among businesses around the world. Besides enhanced efficiency through streamlined communication across departments or locations, OTT platforms also let businesses improve their customer experiences by offering faster response times and better engagement rates. 

• The advent of social media has been another major driver behind the rising adoption of OTT messaging apps among businesses. Users can send messages directly within apps like WhatsApp and can also share content through other trending apps like Facebook Messenger. Clearly, this turns out to be a new avenue for businesses to reach out and connect with their potential audience and still engage with the existing ones as well. 

• Since the COVID-19 Pandemic, there has been an upward trend in the digital communication space which has led to changes in consumer behavior. Consequently, this shift has led to the adoption of OTT messaging platforms to stay connected and communicate remotely.

Read Also – How Mobile OTT is Ruling over Telco Operator?

Market Segmentation

Based on several factors, the segmentation OTT business messaging market can be done as the following:

Platform

The type of messaging platform used makes the first type of segment. Some examples of various types of platforms are WhatsApp Business, WeChat, Viber, Facebook Messenger, etc.

Industry

On the basis of the end-user industry, the OTT business messaging market can be segmented. Some examples include Healthcare, Finance, Travel, Hospitality, etc.

Business Size

The next segmentation is on the basis of the size of the business using the OTT messaging platform. This can be like SMEs i.e. Small and Medium-sized enterprises and large organizations.

Region

This market can also be segmented on the basis of geography i.e. the location or region where the OTT messaging platform is being used. Some examples of this include North America, Asia Pacific, Europe, Latin America, the Middle East, and Africa.

Functionality

Considering the functionality, OTT messaging platforms can be categorized into various types such as automation, marketing, support, etc.

Deployment

Under this section, there are mainly two segments i.e. cloud-based and on-premise based on the type of deployment used by the business.

Competitive Landscape

The competition outside is complex and intense given that hundreds and thousands of companies are entering the market every day. You must have already heard these names such as WhatsApp, Facebook Messenger, WeChat, Viber, Telegram, and Apple Business Chat which are already ruling the charts.

Below mentioned are some key factors that influence the competitive landscape of the OTT business messaging market. Take a look:

Positive Customer Experience

Remember the saying “There’s only one Boss – The Customer!”. Certainly, there’s no denying the fact if a business wants to succeed, then it must pay attention to what its customers need. By ensuring that their products are in-line with the needs and expectations of the customers, a business can surely stand out in the market. 

It is important for businesses to understand that to remain competitive and stand out in the market, they need to ensure that their products are in line with the needs of the customers and guarantee a satisfying experience.

With this, businesses need to understand the value of investing in customer-centric features such as intuitive design, customization, robust security, etc. Read Also – Which Mobile OTT Features Let You Win Tough Market Competition?

Cost Structure

The pricing structure is another factor that has an effect on the competitiveness of the OTT business messaging market. Mainly, there are two pricing models offered by service providers- Monthly or yearly subscriptions and pay-as-you-go services. For advanced features and services, many providers charge extra fees. It’s crucial to understand that these pricing structures can shape the overall cost of the product.

Strategy

To establish a solid presence in the market, it is crucial to analyze the strategies used by the big players. To start with, you can puzzle out various marketing and product development approaches and filter out the ones that will be most helpful in staying competitive.

Challenges and Opportunities

The landscape of business messaging is quite dynamic as more and more businesses seek to leverage OTT messaging solutions. As a result, it becomes essential to consider the distinct demands, both obstacles and prospects that come with these services.

Challenges in the OTT Business Messaging Market

Competition

This market is highly competitive with many players already struggling to stand out from the others. It can be difficult for new companies or starters to fight the tough competition and gain an extra edge.

Security & Privacy

As the usage of OTT messaging platforms for sharing data rises, so does the potential risk to data security and privacy. Businesses must adopt best-in-class techniques to ensure that their messaging platforms are secure enough.

Integration

For businesses looking forward to leveraging the full advantages of an OTT platform, integrating their existing systems with the new ones can be a daunting aspect. This could require a significant allocation of IT resources having technical proficiency.

Opportunities in the OTT Business Messaging Market

Cost Savings

Compared to traditional methods such as email and SMS to connect with audiences, OTT messaging proves to be quite pocket-friendly.

Increased Customer Engagement

With OTT platforms, businesses get the opportunity to connect and serve customers in a more personal and direct way. This personalized messaging can help in building better relationships with customers and thus increases the chances of customer engagement.

Innovative Ways to Reach Customers

OTT business messaging is coming up with new features and capabilities every other day. This means businesses have the opportunity to formulate new and exciting ways to connect with customers.

Read Also – Is Mobile OTT The Lifesaver of Fixed Line Operators?

Forecast and Future Outlook

Juniper Research has found that global OTT business messaging traffic will rise from 93 billion in 2023, to 254 billion by 2027. This growth of 172% will be driven by the increased availability of open OTT messaging APIs and competitive pricing models; creating a viable rich media alternative to established operator-led channels, such as SMS.

Source- Juniper Research

Some of the forecasted trends of the OTT Business Messaging Market are:

• RCS i.e. Rich Communication Services, is an emerging messaging protocol that offers an enhanced messaging experience by offering advanced features like multimedia support, read receipts, etc. It is expected to gain increased adoption in the OTT business messaging market in the upcoming years.

• Personalized and contextual communication with customers will be a priority due to which it is highly anticipated that AI and automation technologies will play a significant role in OTT business messaging.

• OTT business messaging’s advanced security is also expected to entice high-spending enterprise users to adopt these services. In particular, incorporating robust security features like brand authentication will enhance user engagement, as brands increasingly seek to communicate with their customers via verified channels.

Conclusion

A key takeaway here is that transitioning away from conventional communication towards modern-day channels like OTT messaging might bring some obstacles. But if done in the right way, this shift can offer significant advantages to businesses as they strive to explore effective communication with their customers.

Contact for Free Demo

Read Also

How to Monetize Your OTT App For High Returns?

The post OTT Business Messaging Market Forecast Report 2023-2027 appeared first on Revesoft Blog.

Evolution of Communication: From Letters to OTT

Communication is the foundation of all human relationships. One way or the other, people try to connect with each other from the time of their very existence. Did you know the special way through which ancient Egyptians and Sumerians used to send messages to each other? It was by writing their messages on clay tablets! 

Fast forward to medieval times, handwritten letters became a popular way to send messages. But it still took days and even weeks for the letter to reach and an equal amount of time to receive a reply. No wonder some letters happen to go missing while moving from one place to another.  

It was when in the 18th century, the telegraph appeared to be an astounding invention because it revolutionized the way communication was done. The time to communicate was reduced to a few minutes when the sender and receiver could be connected through a line. Through this, real-time communication using messages was happening for the first time. 

Then came the invention of the telephone system in the 20th century. It brought drastic developments in communication technology. So now people could actually talk with each other in real-time, no matter their geographical location. Simply amazing it would be! Soon, the invention of the radio and television also took place!

How OTT Technology Revolutionized the Communication Landscape?

We have come a long way since ancient times, and communication technology has evolved dramatically. From hand-written letters to OTT services, we now have a wide array of tools and technology at our fingertips with which to send messages and share our thoughts with the world. The global OTT communication market size was valued at USD 53.21 billion in 2020 and is expected to grow at a CAGR of 21.1% from 2021 to 2028. (Source: Grand View Research)

The Emergence of Video Calling Facility

From phone calls, today we are moving towards video calls – thanks to the phenomenal OTT technology. Some of the eminent platforms including Zoom and Skype have made face-to-face interactions possible over any internet-connected device. Both the personal and professional communication segments have benefitted significantly from this advancement.

Now we have some statistics about the advent of OTT that will blow your mind!

• Did you know that “WhatsApp is the world’s most popular OTT messaging platform, with over 2 billion active users.”
• Skype, another prominent instant messaging app, is predicted to have 2.27 billion users by 2024.
• There are 1.3 billion users who are active on Facebook Messenger (year 2021).

These statistics demonstrate widespread usage and growing popularity of OTT communications platforms, as people are increasingly leaning towards Internet-based services to communicate. 

Multiple Channels for Information Sharing

Another way OTT has changed daily communication is by providing new and innovative methods for sharing information. Social media platforms like Twitter, Facebook, and Instagram allow users to share their thoughts, experiences, and ideas with a global audience in real time. Meanwhile, instant messaging apps or OTT chat apps like WhatsApp, Telegram, and iMessage have made it possible to communicate with friends and family in a more personal and direct way.

Eliminating Time and Geographical Limitations

OTT platforms also made it easier to stay connected when you are out and about. With the option of getting online anywhere, people are now able to connect with each other regardless of their location. Whether checking in with family members while on long travels or staying connected to colleagues when working from home, OTT platforms make communicating from anywhere, anytime.

Last Words

In conclusion, OTT platforms have made connecting to people around the world easier, more accessible, and more affordable. Whether it is via video calls, instant messaging, or social media, OTT has transformed how we connect with each other, and this trend is only likely to continue going forward.

Contact for Free Demo

Read Also

How Mobile OTT is Ruling over Telco Operator

Which Mobile OTT Features Let You Win Tough Market Competition

The post How OTT has Changed Daily Communication? appeared first on Revesoft Blog.

In this post, we are going to discuss the underlying revenue and business growth opportunities for communication service providers using softphones.

What is Softphone App?

A softphone for business is a piece of software, typically a mobile app that allows a user to make internet-based calls from the device. Softphones usually have a user-friendly interface and function almost similar to a landline phone.

To use a softphone, the user must have an internet-enabled device. This could be a computer, mobile phone, or tablet through which the calls can be made using the app or the web version of the software. Also, the user must have access to a VoIP headset, microphone, or speaker on their device.

Why You Should Use a Softphone App?

The need to use softphones lies in their ability to provide cost-effective, feature-rich, and flexible communication. It’s an ideal choice for modern businesses and individuals. However, softphones hold a special business opportunity specifically for CSPs i.e. Communication Service Providers. Here’s why CSPs need to have a Softphone app:

The competition in the telecom industry is growing rapidly. With this, CSPs just can’t go ahead with their traditional offerings – they need to innovate and improve their services. By offering value-added services like Softphones CSPs can stay competitive in the telecom market. 

• Softphones enable CSPs to build a communication ecosystem tailored according to the needs of their customers 
• CSPs can extend and diversify their service offerings to drive traffic to grow their user base while retaining their existing customers.

Softphone Examples: 3 Popular SoftPhone Services

In our everyday lives, we use softphone applications for personal and professional communication. Here are the top 3 softphone examples that are popular all around the world:

Skype

• Skype has over 300 million monthly active users and 40 million people use it daily.
• Developed by Microsoft, Skype is one of the most well-known softphone services.
• It offers voice and video calls, instant messaging, and group video conferencing.
• Skype is available on various platforms, including Windows, macOS, iOS, and Android.

Zoom

• Zoom averages 300 million daily active users in meetings.
• While primarily known for video conferencing, Zoom also offers softphone features.
• It provides high-quality voice and video calls, screen sharing, and instant messaging.
• Zoom is widely used for virtual meetings, webinars, and collaboration.

Microsoft Teams

• Microsoft Teams had 280 million daily active users as of 2023.
• Part of the Microsoft 365 suite, Microsoft Teams includes softphone capabilities.
• It offers voice and video calling, as well as team collaboration features

How does Softphone App Work?

Now that you are clear with the idea about the definition of a softphone, it’s time to discuss the working of a softphone app. 

Primarily, a softphone app operates by converting analog audio signals into digital data, which is transmitted over the internet using VoIP technology. Here’s a step-by-step explanation of how it happens:

Installation and Setup of the Softphone App

The first step that you need to do is download the app from the provider’s website and install the application on whichever device you want to use i.e. computer, smartphone tablet, etc. Once the application is installed, you need to configure it by creating your account. You can take the help of your service provider to complete this step. 

Ensure a Stable Internet Connection

Having a strong and reliable Internet connection on your device is essential for using the softphone app. Your internet connection could be in the form of WiFi, ethernet, or mobile data, but ensure it has high speed. 

Audio Conversion

When a call is initiated using the softphone, the audio signal or the voice is picked up by the device’s microphone from where the softphone app converts this analog audio signal into digital data. 

VoIP Transmission

Now the digital voice data is packaged into data packets. These packers with the help of VoIP technology are transmitted over the Internet so that they can reach the intended destination. 

Receiving and Decoding of Digital Data

On the destination side, the softphone app of the recipient receives the transmitted data packets which are then decoded and converted back to audio signals. 

Audio Output is Received

The converted analog signals are received by the recipient and played through their device’s speaker which allows them to hear the voice message of the caller. 

Call Management Features

Softphone for business usually offer various call management features such as call recording, voicemail, and call transfer, which are quite useful for users, especially in business environments. 

Data Encryption and Security

Softphone apps ensure the security of data transmitted over the internet during calls by employing encryption protocols. With this, softphones keep unauthorized access and eavesdropping at bay. 

Features Offered by a Softphone for Business

A softphone allows users to do the following:

• Make and receive Audio/Video Calls
• Manage contacts – adding, removing, blocking contacts
• Instant Group and one-to-one messaging
• Media sharing – files, photos, and documents
• Location Sharing and tracking
• Personal DID numbers

While there are several other features that a softphone for business can offer, it is all up to the requirements of the business.

15 Best Softphone Apps for Businesses

It’s valuable to know which platforms are leading the way. So, here’s a compilation of the top 15 softphone apps for businesses:

REVE OTT

It’s a customized & white-labeled softphone app that enables communication service providers, landline, and mobile operators to launch their branded OTT app service on their existing networks. REVE OTT offers advanced and distinct features including built-in virtual Roaming, Personalized Ad Targeting, Personal DID Numbers, Support for rich content, etc. 

FastCall

This softphone application was primarily designed for Salesforce and has continued to evolve since then. It allows users to make and log calls, track call data, and manage call queues efficiently. Some of the major features are Outbound calls, Call routing, Inbound calls, and SMS. Video calls and conferencing, Call recording, Call routing, and Call integration with the Salesforce mobile app.

3CX

It supports standard calling features and supports calls from desktop and mobile. This is suitable for small and mid-sized businesses. It’s a no-hassle product and offers pricing based on the number of simultaneous business calls. 

Zoiper

This is also a popular VoIP softphone application that enables users to make voice and video calls over the internet from various devices. Its app is available on multiple platforms like Android, iOS, Windows, etc. Zoiper 5 is one of their latest products that offers a free plan. 

Grandstream

Grandstream offers a range of VoIP phones, IP video phones, and multimedia communication solutions, catering to businesses’ voice and video communication needs. This is a free softphone app and supports features like background mode, proximity sensor for in-call touch screen and keys lock, auto rotation

Avoxi

Avoxi provides cloud communication services, including virtual phone numbers, call center software, and global VoIP solutions, serving businesses with international communication requirements. It comes with features like features like click-to-dial, call forwarding, and more.

KloudTalk

KloudTalk is a cloud-based contact center software that empowers customer support teams with features like intelligent call routing, IVR, voicemail-to-email, call analytics, and integration capabilities. Its pricing is quite reasonable and offers an intuitive user interface which makes it easy to use. 

Five9

Five9 is a cloud-based contact center solution that offers omnichannel support, automation, and analytics, enhancing customer service and sales operations. Some exclusive benefits of Five9 softphone are easy-to-access CTI web services and a toolbar, quick deployment of a complete contact center, easy addition of contact center agents, etc. 

LinPhone

LinPhone is an open-source VoIP application that allows users to make voice and video calls, enabling secure and customizable communication experiences. Some key features offered are HD audio and video calling audio/video meetings and group calling, secure communications with post-quantum end-to-end encryption, instant messaging (IM), group chat and file sharing, and interconnections with Apple’s and Google’s push notification systems.

Telzio

Telzio provides business phone services, including VoIP calling, virtual phone numbers, and cloud-based communication solutions, tailored to meet business communication needs. It’s easy to deploy, manage and scale. 

LiveAgent

LiveAgent is a helpdesk and live chat software that offers multichannel support, ticketing, and customer engagement tools for businesses to manage customer interactions. It’s a feature-rich softphone software for B2B & B2C. Some key features include smart call routing, IVR and Call back options, Call tracking, logs, reports, and call recordings. 

Convoso

Convoso is a cloud-based contact center platform offering outbound and inbound call center solutions, designed to improve customer interactions and agent productivity.

Nextiva

Nextiva offers cloud-based communication and collaboration tools, including VoIP, video conferencing, and team messaging, designed for business communication efficiency.

Evoice

Evoice is a virtual phone number and business phone system service. Users can enjoy features like call forwarding and professional greetings to enhance business communication.

GoToConnect

This is our last pick. GoToConnect is another popular cloud-based business phone system that provides features like video conferencing, messaging, and call routing for seamless communication and collaboration. It offers easy access through computer, mobile, smartphone, tablet, etc. 

The very next question that comes to mind is how to get a softphone for business. Let’s find the answer.

How to Choose a Softphone App for Business?

Well, there are two approaches to choosing a softphone for business. Let’s discuss them.

Create the App from Scratch

The first way is to hire your team of developers, designers, testers, and other resources to execute the software development process. You need to make sure that your resources are skilled and experienced so that you don’t have to spend time and money on training them. Further, you need to understand that executing the development project yourself carries a lot of risks of bugs and errors that can appear during any phase. 

Opt for a White Label Softphone for Business

Certainly, every business wants to save time and money when it comes to software development and white label solutions are a perfect answer. A white label softphone solution is a ready-made software or app that is developed by a software provider such as REVE OTT. Investing in such an app would simply mean that all the hassle of software development gets eliminated.

Benefits of White Label Softphone

A Customized Product

Another benefit of opting for a white label solution is that you get to customize it the way you want. The look and feel of the app can be tweaked as per the image of your business or brand.

Significant Savings in Time

We cannot demean the value of time. White label solutions help in significant time savings as the product is already developed and only a little time is needed for customization.

Reduced Costs

When it comes to cost savings, a white label softphone would be a big yes as you only need to pay for the service and not the whole development process which is quite expensive.

Which Platform is Best for a Softphone?

Today, mobility is a necessity. People use different types of devices to communicate. Due to this, it becomes important that the softphone you choose must be able to support some of the major platforms such as Android, iOS, Windows, and a web version.

REVE OTT – A Reliable and Advanced Softphone for Business

REVE OTT is a VoIP-based white label mobile OTT app that allows communication service providers to have their branded communication app and launch the service on their existing network. Some of the most useful features offered by REVE OTT are:

High-Quality Audio & Video Calls

App users can enjoy high-quality audio and video calls just from anywhere around the world. No disturbances, lags, or pauses offer them a superior and remarkable calling experience. So when connecting with colleagues that are far away through business conferencing, the softphone app ensures crystal-clear voice quality.  With such superior and seamless communication and collaboration, users can engage in meaningful and productive conversations. 

 Encryption for Calls & Messages

With end-to-end encryption for calls and messages, user data remains completely safe from cyber threats. The softphone app prioritizes the security and privacy of user data by ensuring that data exchanged during the calls is securely encoded and remains inaccessible to unauthorized users. It offers assurance to your users that they are in safe hands. 

Instant Messaging

With this feature of white label chat app or custom app, users can communicate with each other in real time. The biggest benefit of real-time communication is that messages are delivered and received instantly which leads to efficient and engaging interactions. Furthermore, one-to-one and Group messaging along with stickers and emoticons make conversations more interesting. This helps in adding a touch of fun or emotions between the participants. You can read our post on How to create a messaging app like WhatsApp?

Media Sharing

This is a powerful feature of the softp[hone app that takes communication between users one step further. With this functionality, users can easily share files, photos, and, videos for both personal and professional use. In business environments, this feature becomes a valuable tool for collaboration and productivity. Users can effortlessly share business-related files such as presentations, spreadsheets, and documents. It also enhances remote work scenarios where visual demonstrations are required.

Calling Minutes Packages

Users can avail calling packages for different countries such as the US, UK, etc., as per their needs. It lets users enjoy longer calls and more minutes at lower rates. In other words, we can say that the Calling Minutes Packages feature provides users with flexibility and cost-effectiveness when it comes to international calling. Rather than being charged per minute at standard rates which are usually very high, users can purchase these calling minutes packages tailored to their specific destinations.

Location Sharing & Tracking

This feature makes address tracking a lot easier. Users can share their exact location with others without any location restriction, leading to seamless navigation and coordination. This feature is particularly useful in business and professional scenarios. For example, in logistics and field operations, dispatchers and team members can use the feature of location sharing & tracking to locate delivery drivers, field technicians, and sales agents. This helps in optimizing routes and ensuring timely service.

Referral Credit

It’s a great way to step up your sales and marketing initiatives. By referring the app to friends and families, users can earn referral credit which they can use for recharging, etc. This means that this feature turns your existing users into your brand advocates. Users are motivated to refer the app to their friends and in turn, they receive rewards. Overall, it is a win-win strategy for both the users and your business. 

Web Messenger

It’s a cutting-edge feature of the softphone for business that lets you provide your customers with a superior communication experience. They can enjoy messaging, voice/video calling, and, file sharing even from a PC. This means that it extends communication capabilities beyond mobile devices. By providing a web messenger, the softphone app offers convenience and flexibility to users as they can seamlessly switch between devices without any disruptions in their conversations. 

Virtual Roaming Solution

You can offer mobile subscribers access to international roaming services using this feature. It saves your precious time and money as there’s no need to build a mobile roaming network from scratch. With this in-built feature, the softphone app eliminates the need for creating and building a physical roaming network from scratch. It saves precious time and resources for the business and leads to cost savings for the user. 

Multiple Recharge Options

App users can recharge their accounts easily using any of the 3 available payment options – Credit/ Debit Card, PayPal, and Recharge Card. This means users can choose a payment option that aligns with their needs and convenience ad can continue enjoying uninterrupted communication services within the softphone app.

Auto Sign Up

Softphone users can sign up to create their accounts instantly using this user-friendly feature. It automatically turns their mobile phone number into their PIN for hassle-free onboarding into the app. It simplifies the account creation process, thus adding to the reliability of the softphone app. 

Benefits of REVE OTT

White Label & Customizable

You can customize REVE OTT in terms of app version, skin, language, and settings as per your brand’s image. Certainly. This helps in gaining an edge in the OTT market.

Best Quality in Low Bandwidth Areas

REVE OTT let users enjoy crystal-clear high-definition audio and video calls just over any connection. Even restricted networks and low bandwidth areas are not a problem!

Faster Calling & Messaging

Make uninterrupted voice/video calling and messaging by using appealing emoticons, easy media sharing, instant location tracking, and much more with just a few taps.

New Revenue Streams

With a customized OTT app and service, REVE OTT opens doors to several new opportunities to capitalize on your existing user base and generate new revenue streams.

Conclusion

Creating a softphone app for business communication offers various benefits that save time and money. If you decide to create your business softphone app by yourself, then you must have a thorough understanding of VoIP i.e. Voice over Internet Protocol technology. You also need various other resources such as a technical team of programmers and coders, designers, testers, etc., who can create and test the app.

However, by opting for white-label technology, businesses can easily create a cost-effective communication solution without having to make any huge upfront investment. The plethora of useful features offered by the softphone apps is simply amazing. Overall, it seems that investing in a white label softphone app presents a smart and strategic approach for businesses to amplify their communication game. 

Want to Develop Your Own Softphone?

Contact for Free Demo

Note- This post has been updated with the latest information on 10-11-23.

The post What is a Softphone? Working, Uses, Features & Top 15 Picks appeared first on Revesoft Blog.

Any form of real-time communication either voice or text-based never fails to bounce your heart with an amicable feeling while communicating with your friends, clients or kinsfolk.

A Pew Research Center study shows that out of the 85% of adults who are online; 67% are using smartphones. Amongst those, 36% use regular instant messaging apps like WhatsApp or Kik. Again out of which 17% use ephemeral messaging apps like Snapchat.

Not only general people but also global business entities are now relying on free Instant Messaging Apps available in the market.

Latest Instant Messaging Apps Statistics 2022

• As per Statista, In 2021, approximately 3.09 billion mobile phone users accessed over-the-top messaging apps to communicate. This number is estimated to grow to 3.51 billion users in 2025.
• Over 3 billion people are predicted to use messaging apps in 2022. In 2021, global users spent approximately 18.6 hours per month on the instant messaging platform.
• WhatsApp is the most popular mobile social app worldwide and is  the most used app in over 180 countries.
• As of January 2022, two billion users were accessing WhatsApp messenger monthly.
• In the early days of the COVID-19 pandemic, people spent a total of 15 billion minutes on WhatsApp calls each day.

• The value of WhatsApp’s annual revenue in the year 2021 is estimated to be $ 8.7 billion.

Top 10 Most Popular Instant Messaging Apps in 2022

• WhatsApp
• WeChat
• Facebook Messenger
• QQ
• Snapnchat
• Telegram

Source – Statista

WhatsApp

WhatsApp became the most downloaded app in the world in 2022 with a popularity share of 31% of the world. The majority of WhatsApp users are located in India. This is followed by Brazil, Indonesia, the United States, and Russia.

The reason for this success is the fact that WhatsApp provided a free online messaging alternative to SMS and any other means of instant messaging available. In the year in which WhatsApp surpassed Facebook Messenger, it grew by 35% whereas Facebook had 20% growth that year.

Statista’s data on the most popular messaging apps by country reveals to us that WhatsApp has an impressive 87.40% user penetration rate in Saudi Arabia. Penetration rate is one of the most important metrics in marketing. It refers to a percentage of usage or sales in the total available market.

Facebook Messenger

Basis the global advertising audience reach numbers, Messenger has at least 999.8 million users globally in April 2022. These numbers suggest that 16.1% of all users aged 13 and above use Facebook Messenger today. In the U.S. alone, 126.3 million U.S. mobile phone users accessed the messaging app to communicate in 2018. These numbers are projected to grow to 138.1 million users in 2022.

Messaging app are becoming the new domain for businesses to display their ads. However, there are many ways other than ads for businesses to tap into the messaging market. Therefore, companies are effectively using Facebook Messenger to communicate with their potential or ongoing customers.

According to data that Facebook provided, there are currently 200 million active business users on Messenger. Further data provided by Facebook this year states that over 20 billion messages are exchanged between individuals and businesses on Messenger every month. Marketing messages sent through Messenger have an average open rate of 70%-80%.

Chatbots are regarded as the future of marketing and customer service. In 2018, an announcement made by Facebook revealed that there were over 300,000 chatbots on their Messenger platform. Messaging apps statistics further show that this is three times more than the previous year when there were only 100,000 bots on Messenger.

WeChat

Launched in 2011, WeChat the messaging app has over 1.24 billion in the first quarter of 2022. It is created by Tencent, the Chinese Tech Company. Today, WeChat ranks fifth in terms of active user numbers. It has users from different age groups.

In China, WeChat is a leader in the instant messaging app business. It holds a significant market share and around 80% of the top 500 companies in China are registered as WeChat corporate users.

The point that makes WeChat favorable to the rest is the fact that it has numerous integrated “mini-apps” that cover a variety of services. Also, its payment function is a winning point. In 2018, according to the ZDNet report, there were 45 billion messages sent out each day through WeChat.  An average user spends 66 minutes a day on WeChat.

Revenue Growth Statistics of Popular Messaging Apps

The revenue growth rate of these popular messaging apps is unbelievingly fast. Let’s have a look at the last 5 years’ statistics by Statista which shows the revenue growth of popular messaging apps starting from 2015 and projected to 2020:

This statistic reveals information on the revenue of selected mobile messaging apps in 2015 and forecasted till 2020. According to Statista, the mobile messaging app WhatsApp generated a revenue of 49 million U.S. dollars in 2015 and will grow up to 4.8 billion in 2020.

Let’s dive a little deeper.

In 2021, the estimated revenues generated by WhatsApp Business amounted to approximately 300 million U.S. dollars. The Asia-Pacific region was estimated to have generated the highest WhatsApp Business revenues, with over 113.5 million U.S. dollars spent on the professional version of the popular instant messaging communication app. Source

In 2021, WhatsApp Business was estimated to have an average revenue per user (ARPU) of approximately 0.24 U.S. dollars worldwide. Europe was estimated to be the global region with the highest ARPU for WhatsApp Business, with 1.21 U.S. dollars in revenues per user on the platform. Source

In 2021, Hong Kong, Singapore, and United States were other important markets for WeChat, collecting a combined in-app purchase revenue of two million U.S. dollars. Source

Eventually, business communication in different organizations relies on free and popular mobile messaging apps. A recent statistic by eWEEK magazine shows that 80 Percent of people use texting for business and 15 Percent said more than half of their text messages are sent or received for business purposes. Right now, popular brands and small businesses within the globe both prefer to communicate their clients and customers through messaging apps!

Hence, many new entrepreneurs or communication service providers will be curious to know the background success stories of these Apps. These apps add extra sugar to our life because most of the existing messaging apps are free, cross-platform, and proprietary instant messaging applications for real-time communications on multiple electronic devices such as smartphones, tablet computers, and personal computers. Before the discussion, we can guess your next question!

How do App Owners Make Revenue from their Instant Messaging Apps?

This question is obvious for those who want to start a business or already own an Instant Messaging App. Whether a newcomer or owner of a messaging app, both needs to put more emphasis on making revenue.

To generate that extra amount of revenue from your app there are a few helpful things. While the user makes calls or sends SMS, the balance will be deducted from the GSM account or the app account.

In addition to this, if there is virtual roaming it will further add to the revenue as well. According to Grand View Research, Inc., “the global roaming tariff market size is expected to reach USD 100,750.0 million by 2025, registering a CAGR of 5.5%.”

Apart from this, enabling Operators to access competitors’ customer base by engaging them with your OTT apps and then sending them different promotional content is an additional bonus in terms of revenue generation. So, here are a few guidelines with references to successful stories to tip you on the smart ways of monetizing your instant messaging app.

Top 4 Ways to earn from your Instant Messaging Apps

Subscription fee or Download charge

You can develop two versions of your instant messaging apps. One will be free of charge to download and subscribe and another one with a subscription fee which will provide your users with a complete experience.

This free version can work as a teaser because after using the free version of your app, your customers will realize that the app can serve an important role in their lives which they don’t want to miss. If they enjoy what your free app offers and want a better experience, they might be willing to pay for the premium version.

If we consider that your app has 1 billion users and everyone is paying about 1 USD for renewal, it would generate about a billion dollars in revenue per year. According to a recent report on app monetization survey says that 5% of Apps are using In-App Subscriptions. 

In-App Purchasing

According to a recent study, 65% of mobile apps use advertising to generate revenue, compared to 50% using in-app purchases. If we consider Line, which is a popular messaging app in Japan, Taiwan, and Thailand, it generates revenue from two prime areas.

• First are those free-to-play video games that make money from in-game purchases of virtual items and other services.
• The second one is buying “stickers” featuring different emoticons, and real-life cartoon characters that users use to inbox their friends.

Besides this, WeChat can help you hail a taxi, book a dinner reservation, transfer payments, and more. Using Skype and WhatsApp you can avail calling credit as well.

The In-App purchases can also include a variety of other features, such as Personal DID Number for the end-user, Mobile TOP UP, and Money Transfer. Value-Added Services (VAS) can also help to generate more revenue from your OTT Application.

Here instead of Sending VAS content in SMS, an operator can send it through IM message to the end-user. This, therefore, helps to save SMS costs and also generate profit from VAS Services. And as IM supports rich content so it is possible to send a variety of content.

This pie-chart shows the information on how mobile apps generate revenue. According to Sweetpricing, research shows that 32.5 % of mobile apps are making revenue both from In-App Purchasing (IAP) and In-App Advertising. 

In-App Advertising or Personalized Ad Targeting

In your instant messaging apps, you can add in-app advertisements through digital marketing. But how?

Well, your users always log in to your instant messaging app using their Email account/Phone numbers/ Facebook account. When these people log in, data is entered into the app, and the analytics server can easily track your customer’s behavior, likes, and tastes. Based on their interest, likes, and dislikes, you can show ads to them whenever they are using your messaging app.

Personalized Ad targeting through the segmented user base helps to reach the target audience with more precision and in turn, helps to generate revenue for the app. According to McKinsey’s study, companies using “data-driven personalization as the core factor for marketing and sales decisions can improve marketing ROI by 15% to 20%”.

This step increases the chances of making revenue, as you are only showing the things your customer wishes to see. However, you should be careful that this process does not hamper your user’s experience. LINE Messenger and WeChat are the few OTT communications players to demonstrate revenue from In-App advertising.

Business communication solution through FREE Instant Messaging Apps

If you provide an enterprise communication app solution, you can sell your app to companies that prefer their own branded app for communicating securely. For instance, WeChat, the popular Chinese messaging app also provides an Instant Messaging App solution with a white labeling facility for business communication names such as Yammer.

To summarize, Free Messaging Apps or Instant Messaging Apps are the main targets of communication in recent days because of the highest level of convenience and cost-effective features. So, this business is emerging for entrepreneurs, communication services providers, and VoIP service providers who know about developing mobile messaging apps with multiple features. So, this article is targeted to those communication service providers and entrepreneurs as they will get to know the top points to make money out of their free messaging apps solution.

Contact for Free Demo

Read Also

5 Ways to Create New Revenue Opportunities with Mobile OTT Solution

How Referral Marketing Can Help to Grow Your OTT App

Note: This Blog has been updated on 29th July 2022 with the latest information.

The post How Instant Messaging Apps Generate Revenue? appeared first on Revesoft Blog.

First, let’s take a look at some of the statistics:

• WhatsApp grabs the first rank amongst the top messaging apps by country.
• As of April 2022, WhatsApp had approximately 2.44 billion unique active users worldwide.
• More than 100 billion messages are sent each day on WhatsApp.
• The average WhatsApp user on Android spends 38 minutes per day (19.4 hours per month) on the app.
• In the US alone, the number of WhatsApp users has increased from 68.1 million to 85.8 million from 2019 to 2023.

Now with the above stats, it is evident that WhatsApp has reached every nook and corner of the world. It is  an extremely popular app amongst the masses. The idea of launching a WhatsApp-like communication app in the market has enormous potential. If you choose the right path then it will certainly bring fruitful results.

Top Requirements to Build a WhatsApp-like Messaging App

It is important to understand that there are two ways to proceed with the development of a messaging app. The first approach is to create the app from scratch. This means having your development team which demands a huge investment in terms of time, money and other resources. Also, it carries the risk of development errors and bugs which may show up after the app gets launched in the market.

Now, the second approach is to get a White label WhatsApp messaging app. You get a ready-made, fully-functional app customized according to your brand’s image and requirements. The investment in terms of time, money and other resources is comparatively quite less. Also, the risk of bugs and errors is minimal as the product is already running in the market.

If you decide to choose the second approach, i.e. build a white label WhatsApp, then you can simply go with REVE OTT to ease the process further.

What is REVE OTT?

REVE OTT is a complete white label communication solution built exclusively for communication service providers. It is for CSPs who are planning to create their VoIP-based mobile OTT app and launch the service on their existing network. This solution can be white labeled and customizable. It means CSPs can get this app tailored as per their business needs and brand’s image.

What are the Features Offered by REVE OTT?

When you plan for a messaging app solution, you need the best features in your app. This is important to thrive and succeed. Having just another bunch of ordinary features that are hardly going to catch anyone’s attention is not going to work. REVE OTT is an all-in-one communication solution that offers a variety of advanced messaging features. These features can help you in exceeding others in the market. Let’s take a look:

High-Quality Audio Video Calling

Voice and video calling is an essential requirements for mobile communication these days. Not every app offers the superior quality of service that a business requires. REVE OTT provides high-quality audio-video call. This allows your customers to stay connected over any network without any disturbance.

Solid Security With End-to-End Encryption

User data that revolves around calls and messages is extremely critical. Bad actors can misuse such data which can be damaging for both the company and the customer. REVE OTT ensures that all the communication that happens through your white label chat app is secured by the latest end-to-end encryption techniques. 

Real-Time Messaging

When the trend of instant messaging entered the market, no one thought that it would soon become an essential requirement for communication around the world. Chatting with friends, family, colleagues in real time is simply precious and immeasurable. REVE OTT supports one-to-one and group messaging. It makes it even more interesting for your customers with different types of stickers and emoticons.

Media Sharing

Sharing files, photos, videos, and several other types of documents, both personal and professional, has become an absolute necessity in today’s digital world. REVE OTT lets users share all types of media in real-time with each other with just a few taps.

Calling Minutes Packages

International calling becomes quite easy and affordable with calling minutes packages. With REVE OTT, you can offer your customers varied calling minutes packages. These packages are for different countries such as the US, UK, etc., which they can purchase as per their need.

Location Tracking and Sharing

Address tracking and sharing feature sounds more useful for security and emergency purposes only. However, users find this as a tool to stay informed about each other’s physical location and also for visiting one’s place. With REVE OTT, you can get this valuable feature in your messaging app.

Referral Credit

This is an extremely useful feature for both the business and customers. The business gets the opportunity to boost its sales and marketing initiatives. The customers get the benefit of credit for referring the app to their near and dear ones.

Web Messenger

What about having a messaging app that not only works on mobile but also on the PC? Your customers are certainly going to love this convenience. With REVE OTT white label solution, your customers will be able to enjoy messaging, voice/video, calling and file sharing from the web as well.

Virtual Roaming

Having your white label WhatsApp messenger app with REVE OTT means it comes with a default virtual roaming solution, so there is no need to build a roaming network from scratch. Your subscribers can benefit from international roaming services using your communication app.

Tech Stack for REVE OTT

REVE Mobile OTT solution incorporates the latest trends in audio codec and transportation technology so you need not to worry about keeping up with the market trends. It uses:

• Up to 1024 Bit RSA Encryption
• Session Initiation Protocol (SIP)
• Supported Codecs – g729, AMR, GSM, g711, and Opus
• UDP and TCP Transport
• Runs behind NAT or private IP
• Supports 3G/4G, GPRS, EDGE, and Wi-Fi for internet connectivity

What are the Revenue Opportunities using REVE OTT Solution?

REVE OTT is a customized OTT app and service useful for the communication service providers. MVNOs, MNOs, VoIP Carriers and VoIP service providers can use it to gain profit from their existing customer base.

Some key areas where service providers can gain revenue are:

• Virtual Roaming Services can generate significant revenues
• Gain revenue from global Voice calling & SMS.
• Personalized Ad targeting through the segmented user base
• Sell Personal DID Number to the end-user
• Offer Mobile Top-up to users
• You can sell VAS service from OTT Application

And many other ways… Read more.

As of 2021, over 3 billion people across the globe have used messaging apps.

Don’t lag, get your WhatsApp-like messaging app with REVE OTT. Get in touch with us for getting answers to all your queries.

Read Also

Why You Should Create Your Own WhatsApp like Messaging App?

How Much Does it Cost to Build a Messaging App like WhatsApp or Telegram?

The post White Label WhatsApp – How to Get it For Your Own Brand? appeared first on Revesoft Blog.

When we talk about OTT messaging platforms, there’s much more than just WhatsApp. Today, messaging apps like Viber and Telegram have also acquired a prominent place in the communication landscape. It is interesting to see that OTT messaging platforms are also entering the business world, bringing lucrative and exciting opportunities for communication service providers of all shapes and sizes.

According to a GlobalWebIndex’s ‘Messaging Apps Report’, almost 90% of the global internet population use some form of OTT apps to communicate. So let us first get a quick understanding of what OTT business messaging is all about. It’s basically the communication that happens between brands and their customers through the exchange of messages in the form of texts, voice, video, etc. While cost of interaction through OTT is lower as compared to other traditional communication channels, there is also no dependence on telecom companies.

OTT Messaging Platforms : Recent Developments

Before we further delve deeper into understanding the utilization of OTT messaging Platforms for business growth, let us first look at how some of the big OTT messaging players are making it in the world market: 

Facebook Messenger

It emerged as one of the biggest platform for consumer engagement by offering a wide set of useful messaging features such as instant chat, media sharing, group messaging, voice message recording, live video chat and calling. Last year, on its 10th anniversary, Facebook added some more exciting features to the Messenger like cash gift, group chat poll games, birthday expression tools, direct contact sharing, etc.

WhatsApp

The purchase of WhatsApp by Facebook in the year 2014 was certainly one of the most impactful events in the OTT landscape and it certainly paved the way to the future of OTT. This platform also stepped into the business messaging realm in 2018 by launching WhatsApp for Business and has been a popular choice amongst many businesses around the world since then.

Apple Business Chat

One of the biggest multinational technology companies, Apple Inc., made their move into the OTT business space when in 2017 they announced the launch of Apple Business Chat. This business chat service straddles between text messaging and OTT messaging as the chat lives inside the Apple’s proprietary messaging app.

So now, we are clear with the idea that even the giants have made great investments in OTT messaging technology, specifically for the business purpose. That being said, if a communication service provider wants to drive more traffic and grow his business by reaching new users while retaining the existing ones, then OTT messaging is the channel they should learn, test and explore.

OTT Messaging Platforms – A growth opportunity for Communication Service Providers

One question that might arise into your mind – Why OTT? Why not any other space? Well, here’s the answer.

The primary goal of communication service providers or any other business is to grow their user base and ultimately grow their business. So they need to be there where the masses are and OTT is the right space for it. But how do you get started? How can OTT messaging platforms help you generate more profit? Honestly, there’s no single way to do it.

First of all, you need to ensure that your OTT messaging platform provides customers or users with a coherent brand experience. To achieve this goal, we’ll take you through some of the most useful OTT messaging app features to give you the best chance to grow your revenue.

Branding

Your business products are a reflection of who your brand is. So when you are choosing the best  from OTT messaging platforms for business communication, make sure the app is in agreement with your business image. Opting for a White Label Messaging app is quite a popular choice amongst businesses, so look for

• Business logo adding facility
• Choosing colors in accordance with business
• Business name adding facility
• Choosing language as per requirement

Obviously, if the business messaging platform looks like your own product than certainly it adds a sense of more professionalism and dedication to your work. It also offers a competitive advantage to your brand over others in the market.

Group Messaging

While the messaging app should have an instant one-to-one chat feature, it should also support the ability to let people communicate together at the same time and place. Whether it’s your team discussing about achieving a project’s milestone or one of your customers having a fun chat with his group, the messaging app should let them do that through group chat feature.

Security

Data security and protection is everyone’s priority these days. You can’t help but provide guaranteed security of data that goes through your app to all those using it. To ensure this, you need to look for an app that makes use of end-to-end encryption. Since it is about having an assurance that nothing bad can happen to your business data and those involved in it, pay attention to who you are trusting.

Media Transfer

We all know that sharing files and folders is quite common in business and everyday life too and there’s no count for it. Why not have a messenger application that let users send and receive different types of media files and documents just with one tap? It will make things so quick and easy! For the business itself, this not only improves flow of information and work organization but also boosts productivity. On the other side, it will be a useful tactic that will keep the customers engaged.

Capacity

It will take just one disturbed call for your customers to lose their faith in your app. Don’t let that happen! As you cannot keep an eye on the server activity and how crowded they are, it would be wise enough to opt for an app that is designed and developed to work just ‘great’ even when there is low bandwidth or in a restricted network.

Video Call

While text based chat has its own importance and place, video chat is also becoming a prominent mode of communication these days. Not just for calling friends and family, video calling is now widely used in different business scenarios as well. To ensure that video communication through your messenger app offers a pleasant experience to its users, look for HD video calling facility.

User-friendly Design

It is one of the primary reasons why one uses a certain app over and over again. If your OTT messaging app has the ability to make that first impression along with ease of communication and user satisfaction, then customers are going to stick, no matter what. So make sure the design of the app is not complex.

The above mentioned points will help you launch an OTT Messaging platform that can attract users and shall be a useful part of your customer engagement strategy.

How to Grow Sales using OTT Messaging Platforms?

Now, we shall move further to discuss the strategies that can help you monetize your OTT messaging platform. Let’s take a look:

Target Ads Wisely

The primary objective to launch an OTT messenger is to generate more business revenue. Retaining existing customers and attracting new ones by offering rich features is one thing, but you can also try your hands on targeted advertisements which means showing ads to users based on their interests, demographics, etc. This is a good way to increase ROI for your business.

Retain Roaming Revenues

By offering a robust roaming solution that works through the OTT app, communication service providers can benefit greatly in terms of improved customer loyalty while retaining the international roaming revenue stream. It is crucial to understand that with an app based roaming solution, end users can save up to 90% on their international roaming charges which eventually adds up to the longevity of your business.

Offer Subscriptions

For consistent and reliable revenue generation, you can offer a subscription based model to your app users. But bear in mind that users should receive consistent value from the OTT messaging platform, otherwise they will lose interest and leave. By adding new and powerful set of features every now and then, you can take leverage of this model.

Communication Service Providers can offer multiple plans with options to upgrade, downgrade and cross-grade (app users can switch from one subscription plan to another comparable one).

Balance Transfer and Pay Online Facility

Modern day users prefer to transact online through credit/debit cards, net banking and other digital methods. Having an online payment facility will be an important factor to engage them in your app. It might appear as a simple feature, but is certainly going to give you concrete results or outcomes.

In –app Purchasing

It’s another effective strategy to generate sales from your OTT messaging platform. When planning to add the option of in-app purchasing for your users, make sure you provide them a seamless and pleasant purchasing experience, otherwise there might not be any significant conversion. You can offer consumable items like coins which are to be replenished by the user as they use the app. For example, playing a game. The other way could be by offering non-consumable items like purchasing stickers, emoticons, booking a ticket, etc.

Reach, Engage and Monetize your Customers

It won’t be wrong if we say that the OTT business messaging is still an emerging space and holds room for lots of new opportunities and experimentation. Also, whenever it is about business growth, remember that your customers are individuals who have their individual choices. It is you as a business, who has to treat them accordingly because that’s the best way to sustain a real and long-term relationship with your customers.

Looking for a Mobile OTT Solution?

Contact for Free Demo

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How to Monetize Your OTT App For High Returns

The post OTT Messaging Platforms – How to Use It to Grow Your Business? appeared first on Revesoft Blog.

However, when it comes to getting a messaging app for business, one of the very first questions that occur to mind is – should be building the messaging app from scratch or going with a white-label chat app solution.

If you are reading this blog, then probably you are aware of what white-label apps are. However, as a quick refresher here is what you should know.

Understand White Label Chat App

A White Label Chat App is a messaging app that is developed by one company and used by another company under its own brand name. These applications are developed by a company and sold to another after making the requested changes or customizations of the buyer. The white-label apps are usually developed by an app development company. After the rebranding and customizations, the final product is released as the buyer company’s product. So, for the buyer company, it is like a readymade solution tagged under their brand name.

Custom Apps are those apps that are designed for a specific user or group of users within an organization. These apps address specific needs within an organization as opposed to more traditional, standard software used by the masses. In other words, in custom app development, businesses can customize the whole development process like selecting each element of the mobile app as per their needs and the ongoing market trends.

The increase in the number of mobile phone users around the world has led to numerous companies coming forward to launch their own mobile apps. The necessity to launch their apps despite having a limited budget made way for another business to emerge, that is, the White Label App Development.

White Label Chat App vs Custom App

6 Main differences between White Label Chat App and Custom Mobile App are as mentioned below:

Cost

Cost is something that every company or businessman takes into consideration at the beginning of their venture. Similarly, when there is a requirement for an app, people usually look for the most cost-effective solution.

Custom Apps are built from scratch according to your directions including the latest interactive user interfaces, layouts and much more. Therefore, the cost of the resulting product is higher.

White-label Chat Apps or any other white-label apps, on the other hand, are pre-made with a certain set of regular and most important features with room for customization according to the buyer. And, therefore, as it is pre-built the cost is usually less than a custom app.

Services that deal in white-label apps also offer flexible payment options. This means you get to pay only for the feature that you choose to use. So, you can choose any feature according to your budget.

App Development Time

In terms of the time needed to build and launch the app, custom mobile apps take more time than white-label apps. It is because custom apps are built from scratch. This, therefore, requires time for trial and testing.

On the other hand, white-label messaging apps are half-ready, awaiting the last finishing touches. When any business opts for a white label app, for example, a white label chat app, the basic functionalities are already present and only changes or customization are to be made as per the requirements of the buyer which hardly consume time.

Hence, opting for a white-label app will help to keep your app launch on schedule.

Resources

Building an iOS or Android app from scratch simply needs more resources as it demands a team of developers, designers, and testers. They will work throughout the software development process to bring the development of custom messaging apps to completion. All this requires a continuous flow of resources which does not happen in the case of white-label chat apps.

Customization

There was a time when white-label apps offered only limited customization in terms of features, design, etc. Today, most of white-label app development services offer maximum customization to suit the specific needs of the customers. This makes them competitive enough when compared with custom app development services.

Skillset and Maintenance

To own a white-label chat app, businesses do not need an extra set of skilled personnel for the installation, running, or management of that app. There is no requirement for any other app development once you receive your white-label chat app. Any request for changes can be put up with the parent company, the ones who developed the app. This, therefore, leaves businesses with no room for worries.

In a custom app, a team of skilled app developers seems to be a constant requirement. Along with changes, the developer’s team has to look after the app maintenance as well.

Sustainability

Since white-label apps are developed from the existing codes whose functionalities are already tested and running, the chances of getting bugs and errors are significantly reduced. As the codes are being validated already, the sustainability of white-label apps automatically turns out to be quite high.

On the other hand, custom messaging apps hold a higher level of risk of errors and bugs in the code. It demands thorough examination and testing before it goes live.

Advantages of White Label Chat Apps

The advantages of white labeling are as follows:

• Quick Implementation

A significant advantage of opting for white-label chat apps is that it saves precious time and valuable resources for the business. Since the framework of the app along with core features are developed and designed already, businesses can have their chat app ready and running quite quickly as compared to building an app from scratch. This is particularly beneficial in today’s fast-paced world where prompt action can bring a competitive edge and enhanced customer engagement for a business.

• Increases Brand-Awareness

White labeling helps to enhance brand visibility. For any business that wants to increase its brand awareness, a mobile application is an important way to achieve that. In this era of mobile users, the best way to reach and connect to people is through their phones. Therefore, with your own branded mobile app, your business will be one step ahead in gaining that exposure.

• Refined Final Product

Development framework: White labeling uses a generic app framework for app designs. In other words, the white-label apps are designed using the design model of another app. Having a tried and tested framework, therefore, reduces any chances of error in the app development process. The white-label chat apps undergoing beta tests, revisions, troubleshooting, and many other checks produce a refined product under your brand name.

• Less App-Development Time & Cost

One of the most prominent advantages of white-labeling is time and cost. Time and cost are crucial to businesses that need to launch their app within a definite time frame and also have a limited budget. For these businesses, white-label mobile applications are the best option as they require less time to design and develop. This, therefore makes the app development timeline shorter thus helping to meet project deadlines.

• Wide Range of Customization

White labeling provides the option of customization. It is through customization that brands can make the changes they need to give the app the desired outlook. The wide range of customizations offered by the app development company helps the business to get their desired changes.

• Regular Update and Maintenance

Having a reputed white-label messenger app provider simply means you don’t have to worry about troubleshooting, update patching, and maintenance. You don’t need to hire a separate administrator as the service provider will offer customer support and maintenance services all by themselves.

Disadvantages of White-Label Chat Apps

Limited Customization

White-label chat apps offer a lot of convenience but they do come with certain limitations in terms of customizations that a business may require. These ready-made apps come with pre-defined templates and features. This means that white-label apps lack flexibility in terms of design and functionality due to which businesses might be able to fulfill the unique requirements of their customers only up to some extent. 

Dependency

Another drawback of a white-label chat app is that the company has to rely on the service provider or the vendor for ongoing maintenance, updates, and support services. Though initially, it offers convenience, however, in the long run, it introduces a level of vulnerability. This is more likely possible if you choose a less reliable or a new white-label app solution provider. Businesses have limited rights to involve in updates being implemented and in case the service provider discontinues its service, the business is likely to land up in a precarious situation.

Exploring Custom App Development

Custom app development is particularly suitable for companies seeking tailored products to fulfill their unique requirements. This type of chat app development empowers businesses to address their specific challenges and align with their goals. However, as we have mentioned earlier, all these benefits come at a price. In the next section, we will be discussing the advantages and disadvantages of custom app development in detail. Take a look:

Advantages of Custom App Development

There are many advantages when a business chooses custom app development, as mentioned below:

Unique User Experience

A standout advantage of opting for custom app development is that it helps them build and design solutions that are tailored specifically to their needs and requirements. These solutions are made keeping in mind the user journey, the brand’s aesthetics, and several other requirements. 

Scalability

Custom-made apps are developed and designed keeping in mind the growing needs of a business. These apps can seamlessly grow alongside the requirements of a business without compromising performance. Such adaptiveness ensures that a business can stay competitive in the market while meeting the evolving demands of its users.

Disadvantages of Custom App Development

While the advantages of creating a custom app appear to be quite lucrative, one must also pay attention to the price a business has to pay in the form of various disadvantages, which are:

Higher Costs

The process of creating an app from the very beginning demands significant upfront investment. This process is quite complex as it involves extensive planning, hiring resources for design, development, testing, etc.

Longer Development Time

One of the biggest reasons why white-label chat apps are preferred over custom chat apps is the difference in development time. Creating an app from scratch takes a longer time as the process involves a number of steps.

Maintenance and Updates

The investment in custom-made apps simply does not end with the development of the app, but these apps require ongoing maintenance and updates as well. This too demands the allocation of resources which again requires budgeting.

Factors to Consider: Which One is a Better Choice?

Let’s consider an example. Suppose you bought a brand new motorbike, which has all the features desired by you along with the design and look of your choice. Having such a vehicle is simply amusing! Now, one day you receive an offer for the same motorbike, with the same features and design, at half the price!

Yes, half the price! What will you do? Which one do you think is a better deal? While both motorbikes are the same in terms of features, functionality, design, and look, one is letting you save half the money you spent on the other.

Your choice of a Custom App or White-label Messaging App depends on various factors. These are mainly your requirements, your budget, any specific feature or function you want to include, and your knowledge of the mobile industry.

Businesses that have the resources to develop their apps can opt for a custom app. They can hire a full-time app development team and go through the process. The constant requirement of the team is that it does not end after the app development is complete. The app requires constant monitoring and changes or updates according to the situation and business requirements.

Keeping in mind the cost and time factor, it would be better for a small and medium-sized business to select the option of white-label apps. This is because the white-label messaging apps would require less time and cost to develop and launch. It is also relatively risk-free as compared to the custom app as those are based on a tried and tested framework.

Also, any app-related issues will be addressed by the parent company, the one who developed the app. This, in turn, eliminates the need for an app development team on the buyer company’s part. All these points come together and form a recipe for launching a successful branded mobile app.

How REVE Systems Develop White Label Chat App?

The customized and white-label Mobile OTT Solution from REVE Systems allows communication service providers to build their own branded VoIP-based mobile OTT app and launch the service on an existing network.

Here features like Instant Messaging (IM), media sharing, and audio-video calling besides low-cost International Calls, Mobile Top Up, and many more are present which can help to bring in traffic and also help in growing the existing user base.

With REVE Systems White-label Instant Messenger, customization options are available in which service providers can change skin, language, and other settings to suit their brand. Faster calling and messaging and quality performance over poor network conditions are its highlights. In addition to this, the customized app can also help to generate new revenue streams by incorporating many app monetization strategies such as in-app advertising, in-app purchasing, offering subscriptions and virtual roaming, etc. To know more about app monetization, check out this post here:  How to Monetize Your OTT App For High Returns

We are always available to guide and support you with your need for business growth. Get in touch with us!

Read Also

Why You Should Create Your Own WhatsApp like Messaging App?

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Note – This post has been updated on 21-08-2023.

The post White Label Chat App or Custom App: Which One to Choose? appeared first on Revesoft Blog.

By 2025, two-thirds of mobile connections will be on high-speed networks.

Today’s generation is on a continuous search to find new and preferred ways for message communication due to which their choice is shifting from SMS to OTT Chat. Although SMS still holds its importance when it comes to A2P SMS, OTP and transaction messages, one-to-one chatting through SMS has seen a decline in these years. 

It is interesting to know that 3.3 billion people access the internet via mobile and by the year 2025, 72.6% of internet users will access the web via mobile only, using their smartphones.

While WhatsApp is ruling the OTT messaging market with over 2 billion active users, Facebook Messenger and WeChat follow it with 1.3 billion and 1.2 billion users respectively.

What Helps OTT Platforms Outstand?

So what exactly is driving this movement? When we compare the two, there are several different features available in both, but the features offered by OTT chat certainly outshines the regular text messages. Let us delve deep into it:

More Cost-effective than SMS

One of the major reasons for the extensive uptake of OTT chat is that it is less expensive than the traditional SMS. The charges are based on one’s internet subscription rather than per message or number of messages. For SMS Service, carriers or telecom operators charge a certain amount per message which results in more cost for long messages. As long as you have internet data and the OTT app installed on your device, you can send as many messages as you want. So technically, we can say that mobile OTT apps are ‘free’ of cost which is great.

Offers Better User Experience

These days, the need to stay connected electronically all the time is quite strong. Consumers want to get real time information and not waiting. Users want to know whether their message was read by the sender or not. For all such requirements and preferences, the read and delivery reports of the OTT chat comes of great use. Also, the ‘typing’ feature keeps the users engaged. These features certainly add to better user experience.

OTT Chat Enables Group Communication

Another trend that surfaced through OTT chat platforms is the ability to communicate within a group. This one thing is completely missing from SMS service. Text Messages only provide one-to-one communication which is why turning to OTT apps seems to be of great benefit. With an instant messaging app, one can easily create groups by adding people and chat with them. Not only by sending texts, but they can do audio and video calling with groups in real time.

OTT is More Convenient

Variety is the spice of life. Users are always looking for communication tools that allow them to have fun and also look cool. OTT chat perfectly suffices this need as by having an internet connection on their device, users can do chatting by exchanging messages over the mobile OTT app. What’s more? Besides sending text, users can make use of different types of GIF’s, emojis, sound effects to add feelings to their messages and convey their emotions in a better way.

OTT Chat is Free of Limit

One of the biggest problems with traditional SMS was the character limit, which was a big hindrance for users to send long messages. SMS has a limit of 160 character with only one link that can be added per message. However, with OTT, the instant messaging does not impose any kind of character limit which means users can send lengthy messages without any hassle. Also links can be added in the message without any limitation.

Supports Multimedia

Though exchanging pictures was possible through MMS that worked on SMS protocols, it certainly lacked quality. Clearly, SMS was never fit to accommodate the modern needs of rich and high quality content and was always a basic tool for short messages. Receiving pictures, audios, videos and other rich content in high definition is a usual thing nowadays, thanks to OTT messaging. Though there are some limitations to the size of files being shared, it is still a significant benefit over the traditional SMS.

OTT Chat is Taking Over!

Though SMS functionality will remain an integral part of the phone system, the OTT is taking over the leap as it suffices the consumers’ engagement preferences. There’s no denying the fact that SMS has proven itself as a technology but the features offered by OTT are highly desirable today. After understanding the benefits of OTT chat over SMS, one may still be lost for ideas so as to which channel is best suitable for them. You can reach out to our experts to get one on one consultation.

Contact for Free Demo

Read Also

How Mobile OTT is Ruling over Telco Operator

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The post Why OTT Chat is Becoming More Popular than SMS Messaging? appeared first on Revesoft Blog.