While text messages and audio calls are still considered as the basic mode of communication, there is another type of call that has gained rapid popularity.  It is video calling. In the present day, almost all instant messaging app comes with inbuilt video calling feature along with the basic messaging and audio calling facility.

What makes the instant messaging apps capable of offering video calls are the audio-video integration tools using real-time video call API and SDKs. The video call SDKs offer the technical infrastructure for setting up interactive real-time video communication. You can check more about the impact of voice and video call SDK on the communication process here: How Voice and Video Call SDK are Changing Communication Process

Video call API and SDKs are video integration tools. It is possible to customize these according to the business communication requirements. By implementing video calling SDKs, businesses can make real-time video calls from any device. As most video call SDKs are compatible with all major platforms therefore they perform smoothly over Android, iOS and Web Browsers.

How to integrate Video Calling into your App?

Developing an app with all its features from scratch is a time-consuming process that requires lots of resources and also time. Therefore if you already have an app and want to include a video calling feature in it the best option for you would be to select a video calling SDK and get started right away.

Video Call API and SDKs are the easiest way to add video calling features to any mobile app. These SDKs offer the flexibility to add the video calling feature along with a real-time communication platform to all your customers.

3 steps to integrate video calling in your app with video call SDKs:

Step 1: Account authentication

Businesses will receive the entire source code with video SDK credentials. Using these businesses can integrate the solution into their applications. After user account credentials have been verified and authenticated multiple times, businesses can access the entire video call SDK.

Step 2: Server Application

An advanced cloud-based server application helps to run the application at businesses’ premises. It also helps to synchronize the data, for example, contacts from any third-party apps. In this step, the server application grants access to the entire video and audio call services.

Step 3: Client Application

The main interaction takes place at the end-user side of the app. The Client application is the part where the user sends messages, images and makes video calls with multi-party users for a video call from any device like mobile phones or web browsers.

Benefits of Video Call SDKs

Video Call SDKs make it easy for businesses to add video calling functionality to their apps with very little effort. Also in the due process, they save time and money and completes the work smoothly in a very short duration.

Here are some of the benefits that businesses can receive with the video call SDKs

• Peer-to-peer video calls: With video call API and SDKs businesses can make peer-to-peer video calls, meaning calls are made directly between two without being routed over a central server. This ensures the quality of audio and video signals on-call as the connection does not have to travel further.
• High-quality voice: Enabling the video calling feature in your app with Video call SDK does not affect your video call quality. Your audio-video call quality remains the same throughout. Also in addition to this calls quality remains stable even in low bandwidth or poor network conditions.
• Call recording & Cloud storage: Wouldn’t it be better for your business to record an important call where presentations have been made and also crucial discussions took place? Yes, there are some video call SDKs that offer this option as well. You can record your video calls along with storing and retrieving them from the cloud. Cloud storage gives you many advantages over traditional storage and also can be accessed from anywhere at any time you need.
• Video conferencing: While most Video call API and SDKs offer the primary calling and a few other common features, some offer a bit more. Video conferencing is one of the important features which every business requires. It helps save time and money from multiple aspects. It also helps to include employees or clients from remote locations as well.
• Video calls on the browser: Video call SDKs also allow video calls from your browser. Therefore both 1-on-1 and group video calls are possible from browsers such as Chrome, Firefox, etc.

Video Call SDKs for your Business

While there are many options available, Reve Video call SDK with all its latest features has a lot to offer. Its features include all the latest requirements for businesses like video conferencing, peer-to-peer calls, call recording, browser-enabled video calls and more. Reve video call SDK also supports multiple platforms like iOS, Android and Web.

Reve Video Call SDKs secures all conversations with end-to-end encryption. This ensures that only the recipients can view the message. It also includes features like auto message deletion, AES Encryption along with Fingerprint security to offer complete security to business conversations.

To know more about Reve Video Call SDK, check here.

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APIs or Application Programming Interface is a set of compatible protocols and tools for building application software. SDK or Software Development Kit, on the other hand, is a set of Software Development tools which enables the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system or any other similar development platform.

In plain words, SDK is a toolbox that includes APIs, along with further instructions that allow developers to create systems and develop applications. While the main purpose of APIs is to allow communication between applications.

How Communication SDKs & APIs Help Businesses  Grow?

SDKs and APIs help businesses to grow faster due to better interaction with the customers as well as within the organisation, utilizing all their features. The SDKs and APIs come to rescue where businesses need specific functions integrated into their own services. This, therefore, results in the enhancement of the pre-existing features of the app and making it more interesting.

In this way the chat, voice and video call SDK and APIs help the businesses to increase revenue, extend customer reach and value, support sales and marketing activities, simulate business and technical innovation and also simplify the integration of backend data and applications.

In-App Messaging Chat SDKs

Chat SDKs are the best suited to add instant messaging functionality to any application. And with the option of customizable UI, businesses can create their in-app communication process for their userbase.

With in-app messaging chat SDKs, businesses can offer individual and group chat along with file and location sharing. They also can enable push notifications to make customers aware of the latest offers or announcements regarding their products. In addition to this, the multilingual aspect of the in-app messaging chat SDKs helps to increase the appeal to people by using their preferred language.

Message broadcast feature is also available along with real-time data backup, animated Gifs and cross-platform messaging. With the in-app messaging SDKs businesses can enable proactive chats and also sync devices when logged in from other devices.

Voice Call SDK

Adding a voice call function to your business application is easy with the help of SDK. Many SDKs are completely customizable which ensures configuration at a faster pace.

One of the most demanded features is a peer-to-peer call in real-time. And Voice Call SDKs enable businesses to include this functionality in their apps. In addition to this, features like paid call or chargeable call, call recording for further uses, conference or carrier calls to multiple users from calling app or desktop all are available.

Voice Call SDKs enable high-quality audio calls even in low bandwidth networks. Along with this, DTMF Tones, and real-time cross-platform calls to a desktop, mobile app or carrier network are also the highlights of the Voice Call SDKs.

Video Call SDK

With the help of SDK, businesses can add video calling functions to any mobile application. Prominent SDKs offer businesses the flexibility to add video call features and provide a real-time communication platform to their customers. Hence, while selecting SDKs for your business, make sure that the SDK supports both mobile and web thereby resulting a smoother communication.

The demand for a video call is growing rapidly in recent times. And therefore keeping up with the latest trends, Video Call SDKs offer peer-to-peer video calls in real-time. Also, it ensures that the quality is maintained even in low bandwidth connections.

With Voice Call SDKs video call recording function is available which allows businesses to store, compose and retrieve them from the cloud. Therefore, using the Video Call SDKs businesses can organize multi-party video conferencing, which is a great help for the corporate environment. In addition to this, Video Call SDKs also offer 1-to-1 or group calls on browsers, Chrome and Firefox.

Industries using chat, voice and video call SDK and APIs

Telecom Industry

To keep up with the customer expectations and the growing competition in mobile and web Technologies, the Telecom sector needs to use SDKs and APIs. This aids in increasing their efficiency in adopting new technology. In addition to this, increasing service availability across multiple ecosystems will further help to simplify the process of delivering services via mobile networks and the web.

How do voice and video call SDK and APIs help the Telecom Sector?

1.  It will increase the efficiency of new service development while reducing the time to market it.
2. SDKs and APIs will maximize the use of internal resources to generate new ideas.
3. It will help to share information with other organizations for delivering value-added hybrid services.
4. SDKs and APIs provide the exact tools required for the development thereby simplifying related things.
5. It helps to provide valuable in-app services.

Healthcare Industry

It has been proven that direct and instant communication can help to reduce errors by 50% and help to save around $53 billion in the medical industry. Therefore the in-app messaging feature is playing a major role here. It helps to bring doctors and patients together to interact at any given time and from any place.

Benefits of in-app messaging SDKs for the healthcare industry:

1. It reduces patient’s travel expenses
2. Enables better care at the patient’s own house.
3. Helps to facilitate personalized monitoring
4. Leads to an increase in the diagnosis accuracy

Travel Industry

Communication is a crucial part of the travel industry. And direct communication helps to resolve issues in a much faster way in the travel industry where a wide range of factors come together.

Benefits of in-app messaging SDKs for the travel industry.

1. Helps businesses in better collaboration with the leading transportation service providers
2. Automation of operations such as information, booking, invoicing, billing and several related ones help to save time and effort.
3. Businesses can manage all operations, website contents functions in a better way.
4. Makes it easier to attend to customer query and solve it efficiently.

Examples of Brands using Voice and Video Call SDKs

Uber

Real-time call functionality has helped Uber to enhance their ridesharing experience. The voice call integration with Uber App has amplified the driver’s connectivity with the rider.

Voice connectivity between the rider and the driver has pushed the business ahead in addition to the actual business value. Further, the voice call feature also enables high-quality calls instantly to stay informed about the ride. And therefore, as a result, the voice and video call SDK have helped in retaining customers.

Swiggy

In the food ordering app, Swiggy, Chat is the prime mode of communication for customers. Over 70% of the Swiggy customers select chat over calls. And on the efficiency part, the tasks which usually to around 10mins on a call with an agent was accomplished in around 10 seconds over chat.

Chat is the crucial subsystem in the overall order experience in Swiggy. They account for more than 10 million messages per day with 350 thousand conversations for over 35 million transactions per day.

VitalHub Chart

VitalHub Chart app offers clinicians real-time access to patient information from hospital Electronic Medical Record systems. Through this app, Healthcare providers can view quick summary and access patient charts, lab results, critical results, orders and statuses, medication history, and allergies. To fit specific workflows, this application provides different layouts for different medical staff for physicians, nurses, and pharmacists.

KRY

KRY is a digital health app that has revolutionized medicine in Sweden. This app allows users to consult with a qualified health professional in minutes, via their smartphone or tablet using the app feature of voice and video call SDK.

Care providers can read patients’ symptoms through the app and view photos that patients provide, all this before an appointment.  The doctor can give prescriptions, advice, or a referral to a specialist, through real-time video consultation. Patients can pay the consultation fee through the application itself.

Conclusion

To build your own real-time messaging or chat feature can prove challenging. It requires expertise, resources, capital expenditure and time. And connecting millions of users in real-time is a big hurdle.

Voice and video call SDK along with in-app messaging simplify all these complications of messaging. They provide APIs and all other necessities that have been tested and are adaptive to your business needs.

SDKs, therefore, open up opportunities for businesses to reach a wider audience which would otherwise prove difficult. And for all that the only requirement is a functional SDK tool that other apps can implement and integrate with.

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