Abhijeet Guha – Revesoft Blog https://www.revesoft.com/blog Mobile VoIP and IP Communication Platforms Mon, 14 Apr 2025 09:03:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.7 What is Unified Communications? All You Need to Know https://www.revesoft.com/blog/enterprise/what-is-unified-communications/ https://www.revesoft.com/blog/enterprise/what-is-unified-communications/#respond Fri, 06 Dec 2024 07:23:39 +0000 https://www.revesoft.com/blog/?p=3007 With the increasing demand for communication tools, it has become imperative for businesses to manage workplace applications systematically. The traditional communication system, or PBX equipment, which was so much more popular a few years back, has been outsmarted by the technology known as Unified Communications. But you may ask, what is unified communications? Well, this […]

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With the increasing demand for communication tools, it has become imperative for businesses to manage workplace applications systematically. The traditional communication system, or PBX equipment, which was so much more popular a few years back, has been outsmarted by the technology known as Unified Communications. But you may ask, what is unified communications? Well, this post is the answer. 

Today, as an entrepreneur, you need a solution that promises a simple, flexible, and mobile end-user communications experience. Unified communications marks this shift from traditional, disparate communication to a more cohesive and integrated approach. By amalgamating multiple communication tools, UC solutions enhance connectivity, promote efficiency, and foster collaboration like never before. 

This post covers all aspects of UC solutions, helping you understand the benefits they offer and why they are essential for your business.

What is Unified Communications?

Unified Communications is a complete business phone system that combines multiple enterprise communication tools such as instant messaging, voice & video calls, email, presence, and audio & video conferencing, to name a few. The list is huge and new tools are added with the latest innovations in the communication sector. The unified communication products and services can be added with IT business applications, consumer applications, and devices to enhance seamless user experience and boost productivity.

UC

The formal definition of unified communications as per Wikipedia is as follows:

Unified communications (UC) is a business and marketing concept describing the integration of enterprise communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including web-connected electronic interactive whiteboards), call-control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS, and fax).

 

Features of Unified Communications

As discussed, unified communication is the combination of different types of communication that happen in real-time, such as text messaging, voice & video communication, and collaboration. When you go for a UC system for your enterprise, you can choose from the required features that will be most used.

Web-Based Dashboard

The beauty of today’s business phone systems is that they come with a central console from which you can manage your business communication seamlessly. You can customize your phone settings, IVR/ auto attendant, Voicemail, Click to Call buttons, etc.

Interactive Voice Response System

An IVR setup is ideal for your organization if you have multiple departments such as Sales, Support, Admin, Marketing, and Human Resources. A unified communication platform comes with an IVR setup facility to route calls to different departments. You can easily do so from your business phone system dashboard.

Instant Messaging

Instant messaging has become one of the most used communication tools. Nowadays, enterprises are keen to get their IM application designed with several customized features, including end-to-end encryption.

Web Conferencing

Voice and video conferencing stats

Modern businesses need a conferencing solution as a part of their communication strategy. Audio and video conferencing have become part and parcel of small, mid-sized, and even large enterprises after the pandemic. A UC system with a conferencing feature helps you to accomplish your day-to-day online meeting needs with your clients and branch offices.

Presence

The presence feature in a unified communication system enables your team to update their status, such as online or busy or away. In this way, calls can be systematically assigned to the available agent.

 

Types of Unified Communications

Primarily, there are two types of UC solutions: Cloud-based UC and On-premise UC. Let’s understand these two types of unified communications in more detail. 

 

Cloud-based UC

Also called UCaaS, or Unified Communications as a Service, a cloud-based UC platform is hosted by a third-party provider and not an end user such as a business. These systems do not require on-premises hardware or software as they function via web-based applications. Because of this, cloud-based UC platforms are not bound to a single physical location; rather, users can access them from anywhere using any internet-enabled device. Some major benefits of UCaaS include lower upfront costs, scalability, and flexibility.

 

On-premise UC

These systems are hosted and managed on-site, i.e., within the business’s or organization’s infrastructure. In this case, the business itself is responsible for the installation, housing, management, and maintenance of the UC system. On-premise UC systems offer more customization options and hence greater control. However, they require higher upfront costs because of in-house hardware and software. 

 

Hybrid UC

These solutions combine on-premise communication systems with cloud-based UC services and are thus called hybrid UC systems. Due to their dual deployment, hybrid UC systems save businesses from the upfront costs of fully on-premise systems. Also, they provide the benefits of keeping sensitive data to remain on-premises, while less critical data moves to the cloud.

Unified Communications Market Size

The unified communications market crossed USD 30 billion in 2019 and is expected to increase by 8% by 2026. One of the reasons that fueled the growth of the UC market is the infrastructure model where a single unified interface can handle all communications, making it highly easy to manage the communication tools.

 

Unified Communications Market

Source: Business 2 Community

 

Companies need not go for hardware infrastructure to be deployed on-site but rather move ahead with a cloud-based UC system. With the outbreak of the COVID-19 pandemic, the unified communication and collaboration industry received a strong push. The reason being the interest of enterprises to deploy UCC tools for secured communication and business continuity.

Benefits of Unified Communications Solutions

The benefits of unified communications for enterprises are endless. Starting from productivity to customer service to cost, a unified communication solution will help your organization excel in all areas. Here are some of the core benefits of a UC system.

benefits of Unified Communications

Mobility

A UC system is perfect for your organization if you have remote staff. Not limited to office extension, your remote workforce can receive calls on their mobile application. Any call that lands on your business phone numbers can be routed to your remote staff. Also, your team can join audio and video conferencing from any location.

Cost-Effective

The unified communication system is cost-effective, being a cloud-based setup, as there is not much hardware cost involved. Multiple communication tools are added, which makes it a cost-effective alternative to individual communication tools.

74 percent of the new unified communications licenses bought by organizations will be cloud-based by 2024 – Gartner

Better User Experience

Your unified communication system provides a great user experience to your employees and customers. Productivity of your team increases, and for your customers, it’s better communication. There is a lesser amount of wait time involved, including prompt communication and quicker decision-making.

Convenience

When you have a centralized dashboard to manage your multiple business communication tools, it becomes convenient to manage the same. Whether you are setting up an IVR or monitoring your agent’s productivity or handling the calls that land on your business phone numbers, you experience convenience with a business phone system.

UC Risks and Security Issues: Barriers to UC Adoption

Transitioning to Unified Communications (UC) is bound to come with challenges. While businesses may encounter several hurdles during the adoption process, these can be effectively managed with the right approach. Below are some of the key challenges organizations face when implementing UC, along with strategies to overcome them.

 

Data Privacy and Security

Unified communications combine disparate communication tools such as calls, chats, and videos on different networks. A major challenge that comes out of this is ensuring every device and network involved should be secure, no matter where or how they’re connected. 

How to Navigate?

Businesses should implement stringent security measures such as 2FA, multi-factor authentication, and strong password policies to secure user accounts.

User Adoption and Training

The success of any business tool depends heavily on user adoption. Inadequate training and resistance to change may lead to lesser gains in benefits of UC by the business and can also increase the chances of security incidents. 

How to Navigate? 

Proper user training is key to ensuring successful UC implementation and adoption.

 

Regulatory Compliance

As various forms of communication happen through UC platforms, a lot of sensitive customer data stays there. It is therefore important for businesses to consider the rules and regulations governing data privacy very critically. Carelessness in handling customer information can cause penalties that go up to hundreds and thousands of dollars. 

How to Navigate?

Organizations must comply with various regulations, such as GDPR and HIPAA, and perform regular audits when handling sensitive data.  

 

Latency Issues

Maintaining high-quality, real-time communications is essential in unified communications. However, latency and QoS challenges can impact the user experience. Delays in audio during calls and lag in video conferences can cause miscommunication and frustration among users.

How to Navigate?

Implementing proper QoS mechanisms, i.e., prioritizing and managing network traffic to ensure that critical and time-sensitive communications receive the necessary bandwidth they need.

How to Select a Unified Communications Platform?

UC

If you have decided to evaluate different UC software and choose the right one for your business, then there are various factors that you need to consider:

  • Determine your budget for UC software as well as associated costs. 
  • Consider the number of agents who will be using the software. 
  • Take an estimate about the average incoming calls. 
  • Figure out the essential features and communication channels.
  • Learn and consider the requirements and compliance standards specific to your industry.

Besides the above-mentioned points, you may consider the following parameters when choosing the best UC solution among various options: 

Channels of Unified Communications

Voice calling is a default channel for all UC platforms. You need to decide which other communication channels you really need. Typically, your options include text messaging, chat, email, social media integration, fax, etc. Imagine a UC solution with all these channels that will enable you to better interact with customers and employees.

Features 

It is important to understand that UC platforms come with both customer-facing features and team collaboration features. Considering your unique business needs, you have to decide which features you really need. To enhance customer interactions, make sure the platform has call routing, IVR, call recording, and CRM integration. To facilitate effective teamwork, look for video conferencing, screen sharing, file sharing, and project management tools. You may also look for additional features such as voicemail, presence indicators, etc., to meet your unique needs.

Integrations and Hardware Compatibility 

The UC solution you choose should be able to integrate with your existing business tools, such as CRM software, productivity systems, and accounting software. It should also integrate easily with existing hardware such as phones, headsets, and video conferencing equipment. This is important because such an integration can streamline workflows, reduce cost, and minimize disruptions.

 

Security and Reliability 

As a business, it is essential for you to protect your sensitive data and ensure uninterrupted communication. Look for a provider that guarantees 99.9% uptime. Also, verify that the provider fulfills the requirements for relevant security and certifications such as HIPAA, PCI, GDPR, ISO 27001, and SOC 2). Also consider the presence of security features, including end-to-end encryption, single sign-on, which is also called SSO, and 24/7 network monitoring. Make sure the provider has a global network to support users across different geographical locations worldwide.     

 

Ease of Use 

By choosing a solution that offers user-friendliness, you can ensure quick adoption and reduce the need for training your employees. Look for a platform with ease of navigation and an intuitive design. As the new platform onboards, you may need some level of customer support and training from the provider’s end. Therefore, assess the quality of training materials such as user guides, tutorials, etc. Also, check the availability of customer support channels such as email, live chat, and phone.

Support Services 

Choose a provider with a focus on addressing customer issues and ensuring a positive user experience. Evaluate the support hours provided, including after-hours and weekend coverage. Additionally, consider the range of channels through which support is offered, such as phone, email, live chat, etc. Another important consideration is the response time. Ask the provider about the guaranteed response time for support requests. You may also check for the availability of paid priority support for urgent issues.

Total Cost 

It is crucial to evaluate the overall cost of the UC solution. Various factors make up the total cost, including upfront investment, ongoing fees, additional charges, and hidden fees. The length of the contract and any associated termination fees should also be checked. You may also inquire with the provider about any available discounts, promotions, or free trials.

 

Future of Unified Communications

With the emerging trends and advancements in technology, the UCaaS market has undergone significant transformations. One notable shift is the rising popularity of the combination of UCaaS and CCaaS platforms. This combination reflects the integration of unified communications and contact center capabilities into a comprehensive solution. Such an all-in-one solution offers a wide range of features such as:

  • Provides seamless omnichannel communication 
  • Optimize workforce management by scheduling, routing, and performance management tools 
  • Analyzes customer interactions to identify trends, improve agent training, and enhance customer satisfaction 
  • Tracks KPIs to measure agent productivity and identify areas for improvement 
  • Enables effective team collaboration by providing features like video conferencing, screen sharing, instant messaging, etc. 
  • Boosts customer engagement by providing tools to personalize customer interactions and strengthen relationships with them.

 

Besides this integration, there’s another prominent trend in the UCaaS landscape, which is the increased focus on performance management features. Primarily, UC solutions emphasize providing team collaboration and basic communication capabilities. However, several leading UC solution providers have expanded their offerings by including advanced performance management tools.

 

What is Unified Communications? Key Takeaway

Unified communications offer a wealth of benefits for businesses of all sizes. By simplifying communication processes, enhancing collaboration, improving customer satisfaction, reducing costs, and enabling remote work, UC solutions can help organizations stay connected, productive, and competitive in today’s fast-paced business environment. If you are interested for an Unified Communication Solution, you can talk to our experts to help you with the right product.

 

Frequently Asked Questions

Are VoIP and UCaaS Different?

VoIP or Voice over Internet Protocol, is a technology that allows users to make calls over the internet. VoIP systems can be on-premise or cloud-based. On the other side, UCaaS is a cloud-based service that combines multiple communication services into a single platform, including voice calls. So, we can say that VoIP is a subset of UCaaS.

 

Is UC and a contact center the same?

No, UC and a contact center are not the same. Unified communications is primarily used by businesses to enhance internal and external communication. While a contact center is used by customer support agents to interact with customers. 

 

What is the difference between unified communications and omnichannel communications?

UC solutions combine multiple communication tools and are mainly for internal use. Omnichannel communications combine all the communication channels meant for customer engagement and external communications. UC is about improving workplace collaboration, while omnichannel communications is about enhancing customer experiences.

 

Which industries can benefit from UC?

Industries with the constant need for streamlined communication and collaboration, including healthcare, finance, retail, IT, and education, can benefit from using UC. 

 

How does UC improve collaboration?

UC platforms allow users to communicate through multiple communication channels, share files and hold meetings virtually, all in real-time and from a single platform.

 

Contact for Free Demo

Read Also

Increase Revenue with White Label Cloud PBX

8 Important Benefits of White Label Hosted PBX Solution

 

Note: This post has been updated on 06-12-2024.

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SMS Gateway: What it is and How it Works? https://www.revesoft.com/blog/sms-platform/sms-gateway/ https://www.revesoft.com/blog/sms-platform/sms-gateway/#respond Thu, 05 Dec 2024 07:06:52 +0000 https://www.revesoft.com/blog/?p=3323 Ever heard the term SMS gateway or text messaging gateway and wondered what it is about? Well, if you are dealing with SMS business or are into bulk SMS service, then you must understand this technology. In this post, we will explain some essential facts related to text messaging gateways and how you can get […]

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Ever heard the term SMS gateway or text messaging gateway and wondered what it is about? Well, if you are dealing with SMS business or are into bulk SMS service, then you must understand this technology. In this post, we will explain some essential facts related to text messaging gateways and how you can get the best when choosing one.

Let’s begin!

What is an SMS Gateway?

SMS messages are sent from a software application, usually run on a computer system, to a mobile phone or any SMS-enabled device via the global telecommunication network. In most cases, the messages sent from software applications are not compatible with the SMS and thus need a translation. This is where the role of an SMS gateway platform comes into action. 

SMS gateway or SMS platforms, translate the messages sent from a web application to a format that mobile devices can recognize. Without a gateway, messages cannot travel through the network and get delivered to the intended recipient.

Use Cases for SMS Gateway in Business

Some popular SMS marketing use cases in various industries are: 

Customer Engagement 

Discount SMS

One of the most popular uses is customer engagement. This is done by sending promotional messages, discount offers, and new updates like service launches, announcements, etc. about a business’s products and services. The above illustration highlights the example of a promotional text message sent by a business to its customer, with the aim to engage them as they click on the provided link. 

Scheduling and Reminder Messages 

Appointment reminders are another way SMS platforms are used effectively. Automated appointment reminders are sent to customers through SMS messages, which helps reduce no-shows and saves the time and resources of businesses. 

2-Factor Authentication 

SMS 2FA

2-Factor Authentication is also an area where we can find the role of the text messaging gateway to be quite important. 2FA is used for account verification or password confirmation whenever there is an online transaction. It helps businesses in ensuring effective security and protection against fraud. 

Surveys & Feedback 

SMS feedback & Survey

Most of the modern-day SMS gateways support 2-way communication  i.e. customers can respond to the business through SMS. The role of these gateways also expands to surveys and feedback, where customers are being sent messages containing surveys and feedback forms. This is done to gather valuable data and insights on the products and services of the business. The above illustration highlights a text message asking the customer for a quick survey. 

Emergency Messages 

These platforms are also used for emergency alerts, i.e., sending urgent messages to employees whenever there is a disaster. This plays a crucial role in the well-being and safety of employees and customers.

In general, industries that rely heavily on SMS communication can benefit from SMS gateways such as healthcare, e-commerce, education, banking, logistics, etc. 

Evolution of SMS Gateways

Until some years ago, text messaging gateways were hardware-based, requiring embedded SIM cards and radios. But with technological advancements and the advent of cloud technology, these gateways have evolved into digital platforms or cloud-based APIs, offering a seamless exchange of text messages between computers and mobile networks.

The modern-day SMS gateways make use of the SMPP protocol, which stands for Short Message Peer-to-Peer protocol, to directly or indirectly interact and route their messages to telco networks. 

First, the messages are sent to SMSC, i.e., Short Message Service Center, via REST API, which connects to the customer database. From there, the SMS messages are routed to the telecom network and then to their intended recipients.

The next section details the entire workings of an SMS gateway system in sending and receiving messages. 

How does an SMS Gateway Work?

SMS Gateway Process

SMSCs, or Short Message Service Centers, are responsible for sending and controlling SMS messages. SMSCs on both sides may have different protocols for handling SMS messages. Because of this, they are not able to exchange messages, and this is where SMS Gateways come into the picture. They allow the interworking of SMSC protocols, and thus messages can be exchanged over the network.

In simple words, the application initiates the message request towards SMSC. And it converts the request to a protocol that the operator supports for receiving the request. 

Below is the step-by-step procedure of how a typical text messaging gateway works:

  • The first step is about composing the message by the sender from their mobile device or computer.
  • The message is to be transmitted to the SMS gateway platform where SMPP, i.e., Short Message Peer-to-Peer protocol, is generally used.
  • Once the message reaches the SMS platform, it processes the message. This includes various steps such as formatting the message, verifying the recipient’s phone number, etc.
  • After processing, the message is transmitted by the text messaging gateway to an appropriate mobile network. It follows the process of delivering the message to the intended recipient.
  • The message reaches the recipient, who receives it on their mobile device, which could be a smartphone or any other basic mobile device.

How do I Access an SMS Gateway?

Setting up an SMS gateway system might appear to be a complex process, but with the right service, things can go smoothly. Here are some general steps that you can follow to use an SMS gateway.

  • Step 1: Select a Provider

You will find ample services in the market. So, choose a provider who fulfills your requirements in terms of costs, features, reliability, and scalability.

  • Step 2: Get an Account

The next step is to sign up for a text messaging gateway account with the provider that you have chosen. For this, you might need to provide your contact information, payment details, etc., to them.

  • Step 3: Obtain API Documentation

API documentation is an important part of integrating the SMS Platform service with your application. By receiving the API documentation from your provider, you will be able to understand the integration process with the service.

  • Step 4: Get the Integration Done

Now, it is time to integrate the Gateway Platform service with your application. For this, you can simply follow the API documentation and may need to use an HTTP or HTTPS request to connect with the gateway service.

  • Step 5: Test Thoroughly

Once the system is integrated, it is time to do the testing part. You can send text messages to ensure that the messages are delivered to and received by the recipients. 

  • Step 6: Monitor and Maintain

It is important to ensure that the platform works properly by testing and checking its performance from time to time. Maintenance is also a critical part, so make sure you are updating the API keys as well.

Using SMS Gateway Service to Send Bulk SMS 

Bulk messaging is an integral part of modern-day business marketing; organizations often need to send mass text messages efficiently so that they can circulate to a large number of recipients simultaneously. It is also a cost-effective way to reach the intended audience, especially compared to other traditional marketing methods. Also, most of the SMS gateways include APIs for integrating with other business systems such as CRM, ERP, etc. which is an additional benefit. 

Modern-day SMS gateways make it quite simple to integrate bulk messaging into a business’s existing marketing and communication strategy. It only requires integrating the business website or application with the SMS gateway to directly start bulk messaging. So if you ask, why do businesses use SMS Gateways? Because SMS gateways offer businesses a wide range of benefits including the ability to communicate instantly with customers, send mass texts at once, increased throughput and speed, security of messages, delivery reports, analytics, etc. 

How do I find the best SMS Gateway System for my Business?

business sms gateway

You want to send and receive messages for business, and you certainly need a text messaging gateway to accomplish that. To find a suitable one, you can reach out to a reputable SMS platform provider as they are easily reachable through the web. These gateways are maintained by these service providers, which lessens a lot of work from your shoulders. You just need to subscribe to the service to get started.

Finding the best solution for your business can be a daunting task, given the large number of options available in the market. Here are some key factors to consider:

  • Coverage

Look for a gateway that provides global coverage with a wide range of mobile networks and countries so that you can reach your customers anywhere in the world.

  • Features

Consider the features offered by the SMS platform, such as personalization, automated campaigns, analytics, and reporting, and choose the ones that align with your business goals and communication needs.

  • Integration

Look for a gateway that can integrate with your existing business systems, such as CRM, marketing automation, or e-commerce platforms, using APIs or plugins, to streamline your communication processes and improve customer experience.

  • Pricing

Compare the pricing plans offered by different providers and choose the one that provides the best value for money based on your communication volume and frequency.

  • Support

Consider the quality and availability of customer support offered by the gateway, including technical assistance, training, and troubleshooting.

  • Security and Compliance

Ensure that the platform adheres to data protection measures, obtains consent from customers, and maintains accurate records to comply with relevant laws and regulations such as GDPR, CCPA, and TCPA.

  • Reputation

Look for a platform with a good reputation and track record in the market, with positive reviews from other businesses and industry experts.

By considering these factors, you can find the best SMS platform for your business that meets your communication needs, enhances customer engagement, and drives business growth.

Which SMS Gateway Should You Use?

REVE SMS Platform is an enterprise-grade solution that allows sending of all types of SMS messages, such as promotional SMS, bulk SMS, transactional SMS, response-driven SMS, etc. From a technical perspective, the REVE SMS Platform uses MySQL Database to store and manage data related to SMS. The platform is built using the Java programming language and is hosted on the Linux OS. REVE SMS platform supports multiple communication protocols like SMPP, HTTP, and HTTPS for sending and receiving messages. 

REVE SMS

REVE SMS platform is capable of handling Unicode characters for multilingual messaging and provides API responses in JSON format. These responses can be parsed by developers using JSON, XML, or plain text parsers. Using this platform, companies can handle carrier-grade SMS traffic without any difficulty.

Below mentioned are some of the major reasons why you should go with REVE SMS:

  • Easily Scalable

You can choose a licensing capacity according to the needs and requirements of your business. As your customers and business size increase, you can switch to a larger licensing capacity without any worry.

  • Advanced Routing

Routing plays a very crucial role in terms of revenue generation and gaining an edge in the market. Routing forwards the desired SMS messages to their ultimate destination by making use of various logic. And since there are so many routes available, it is important to go through the best ones. REVE SMS Gateway makes use of all types of advanced routing algorithms such as LCR, LLR, percentage, or time-based routing along with failover retry.

  • Minimal Investment and Flexible Licensing

REVE SMS Platform is an ideal choice for those who are starting their SMS business as it requires a very low investment. Besides this, there is complete flexibility in licensing since one can opt for multiple licenses as required.

  • Effortless Installation

Installation of REVE SMS Gateway platform is quite easy. Our team will help you with the installation and provide training to use the application easily. Also, you get 24/7 online technical support from our customer-friendly agents.

As per statistics, “A bulk text message system can produce 6-8 times higher engagement rates than email.” Moreover, SMS has the highest of all the ‘message open’ rates in existence. So, there’s no denying the fact that bulk SMS messaging is a secure, reliable, and fast way to reach customers around the world. Get in touch with us to know more about the REVE SMS Platform.

How can I get started with REVE SMS Gateway?

REVE SMS Gateway is a powerful, feature-rich, and easy-to-use platform that helps businesses in sending and receiving SMS messages to and from their customers. To get started with REVE SMS Gateway, you will be offered a free demo. You can test the performance of the REVE SMS Platform. Please fill out this form to get started with REVE SMS Gateway.

 

Frequently Asked Questions

REVE SMS Gateway is a robust SMS platform for wholesale and retail SMS trading. It supports all types of Promotional SMS, Bulk SMS, Transactional SMS, Response driven SMS. It’s a comprehensive platform that is highly reliable and offers seamless price management and real-time statistics which makes it an ideal fit for any SMS business.

Yes, REVE SMS Gateway is suitable for both small businesses or startups. The SMS Platform is ideal for SMS service providers and aggregators.

Yes, we offer training to use the SMS Platform. Apart from this, we also have several videos and manuals, which will be provided to you once you take a free demo.

SMSCs or Short Message Service Centers are the network elements that handle text message operations. SMSCs are present on the sender and receiver side but may have different protocols due to which they are not able to exchange messages. SMS gateways perform interworking of SMSC protocols so that messages get exchanged over the network.

REVE SMS Gateway has two pricing models - Hosted and Licensed. The Hosted model comes with a monthly rental option whereas the Licensed model is an one time payment system. To know the pricing of REVE SMS Gateway, please email at marketing@revesoft.com

REVE SMS Gateway supports all types of Promotional SMS, Bulk SMS, Transactional SMS, Response driven SMS, etc.

Yes, REVE SMS Platform is an enterprise-grade service that facilitates companies to handle carrier-grade SMS traffic. REVE SMS Gateway is capable of handling 100 million SMS per month.

Looking for an SMS Platform?

Contact for Free Demo

Read Also

How to Choose The Right SMS Platform for Business?

Note- This post has been updated on 05-12-24.

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Telecom Transformed: How to Convert Your Landline Service into Mobile Operations? https://www.revesoft.com/blog/ott/landline-service-into-mobile-operations/ https://www.revesoft.com/blog/ott/landline-service-into-mobile-operations/#respond Wed, 20 Sep 2023 05:36:13 +0000 https://www.revesoft.com/blog/?p=2269 In an ever-evolving digital landscape, fixed landline operators have witnessed substantial changes in their role over time. Primarily, these operators were responsible for providing landline phones and broadband services. With the emergence of technological breakthroughs, shifting customer preferences, and cut-throat competition, landline operators started facing numerous challenges to remain relevant. However, Mobile OTT has emerged […]

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In an ever-evolving digital landscape, fixed landline operators have witnessed substantial changes in their role over time. Primarily, these operators were responsible for providing landline phones and broadband services. With the emergence of technological breakthroughs, shifting customer preferences, and cut-throat competition, landline operators started facing numerous challenges to remain relevant. However, Mobile OTT has emerged as a potential solution for fixed-line operators despite these problems. Through this blog, we are going to explore the current situation of landline operators, the challenges faced by them, and how Mobile OTT can be the ultimate solution to their problems.

Let’s get started!

The Evolution of Fixed Line Operators

evolutionFixed Line operators have come a long way since their inception. Initially, these operators solely provided landline telephony and dial-up internet connections as communication services. With the progression of time and technology, these operators widened their service portfolio and started offering broadband services as well. However, the advent of wireless technology and mobile communication posed a serious challenge in front of landline operators’ well-established business models. The market grew more competitive as mobile phones gained popularity which led to a decrease in the number of fixed-line subscribers.

The Present Scenario of the Landline Market

fixed-line subcriptions

Mobile phones, specifically smartphones, have become a constant companion for a majority of the population around the globe. Specific to the U.S., more than 90 percent of U.S. adults who lived in households had an operational landline phone. Today, it’s less than 30%. This downward trend of landlines will continue with the growing popularity of mobile phones.

Current Problems of the Landline Operators

fixed-line subscribers

Landline, which was once a pride of every home has now become an antique piece in most cases. In recent years, traditional fixed-line operators have encountered substantial challenges.

Lack of Mobility

The absence of mobility is one of the biggest challenges for landline operators. Because landlines are typically fixed at a specific location, they lack the flexibility and mobility that businesses today need in their communication. Due to this, landline operators are unable to serve corporate clients who require mobile services for remote collaboration, thus leading to customer churn and limiting their growth potential.

Decline in Demand

With the introduction of mobile devices, landlines or fixed lines have almost become a forgotten thing that rests in some corner of the room. The flexibility of mobile devices in terms of ease of usage, lightweight, and multi-functionality has completely shadowed the landlines.

Growth of OTT Apps

trai paper

The situation became worse with the huge penetration of smartphones loaded with OTT apps that make life easy and communication more real. When you have the flexibility to make a video call to someone residing thousands of miles away or send a file instantly in seconds, why would you take the pain of using a landline?

The growth of OTT communication apps such as WhatsApp, Viber, WeChat, etc. has caused a serious threat to both Fixed Line and Mobile Network Operators. A generation of “cord-cutting” customers have exited from fixed-line residential service switching over to OTT apps and mobile services. This led to a huge revenue loss for fixed-line operators.

Even mobile network operators are feeling the heat as subscribers are now using more and more OTT apps for voice, video calls, and text chats. This means that even if they have an active mobile subscription they don’t have much requirement to make ISD calls or do text messages as these can be done free of cost with OTT apps.

In this scenario, landline operators are the most affected ones as there has been a constant downfall in terms of subscribers due to their inability to match the services provided by OTT players.

The Solution – Launch Your Own Mobile OTT App

The message is very clear ‘Launch your own OTT app’. Yes! It’s the right time for landline operators to launch their own OTT app. They already have their infrastructure ready, so they only need to develop an OTT app, which will not only increase brand stickiness but will also boost their revenue growth.

Understanding Mobile OTT

Mobile Over-the-Top or mobile OTT services represent a paradigm shift in the way communication and multimedia services are consumed and delivered. This technology enables consumers to access a wide range of services from their internet-enabled mobile devices such as smartphones, tablets, etc. without relying on conventional fixed telephone lines.

In other words, we can say that the term Mobile OTT refers to the services and applications that deliver communication and multimedia content leveraging internet connectivity while running ‘over-the-top’ of conventional telephone infrastructure.

How Can Mobile OTT Benefit Fixed Line Operators?

juniper research

Here are some reasons why landline operators should go for a mobile OTT solution.

Competitive Edge

Fixed-line carriers can beat the competition from other operators by embracing Mobile OTT. They can differentiate their services from traditional mobile service providers by offering unique OTT services, attracting a segment of consumers who value these offerings.

Gain Additional Revenue

Fixed-line operators can generate additional revenue by leveraging mobile OTT services to offer international calling packages. This will not only help in generating an additional revenue stream but also boost customer experience. With this approach, fixed-line operators can stay competitive in the market while fulfilling the needs of their international customer base.

Monetization through Mobile Ads

By integrating diverse ad formats, implementing location-specific advertising, and applying precision-targeted ads based on user data, carriers have the opportunity to generate revenue via mobile OTT apps through mobile advertising.

Retain their Lost Subscriber Base

Telecom regulator Trai in its latest paper to regulate internet messaging and calling apps like WhatsApp, Google Meet, Facetime, etc. said that with growing usage of over-the-top (OTT) applications for messaging, and voice communication, has led to a transition from voice and SMS towards data as a primary source of revenue for telecom service providers. The revenue share per user from data usage grew over 10 times between the June 2013 quarter to the December 2022 quarter, according to the Trai paper.

Considering the above statement, landline operators have the opportunity to tap into the trend of increased data consumption to generate greater revenue. They can offer customers data packages specifically tailored to mobile OTT services. Through this alignment of data packs with OTT usage trends, fixed-line operators can boost customer satisfaction.

Cost Efficiency

When compared with conventional landline networks, OTT services require much less investment. This cost-effectiveness enables operators to save up on their resources which they can invest in other areas, such as improving customer service or developing innovative products.

How to Get Started with Mobile OTT?

  • You can contact a reliable white-label Mobile OTT app provider to get your branded app.
  • After your OTT app is ready, you must announce the launch of your branded mobile OTT app to your customers/ audience.
  • Your landline subscriber base can download the app on their respective devices and start the registration process.
  • User authentication is done to complete the registration. Once done, users can start using your mobile OTT services using the app.

Case Study: Alaap Mobile OTT App

Now that we have discussed various strategies that fixed-line operators can adopt to regain their lost position in the market with the help of mobile OTT. Now, let’s take a look at a real-world example of how a renowned landline company regained its lost subscribers through mobile OTT.

How Mobile OTT Became the Game Changer for a Fixed Line Operator?

A leading landline operator BTCL – Bangladesh Telecommunication Company has been recently in the news after the launch of its OTT app Alaap. The state-owned Telecommunication Company which has seen a downward trend in terms of subscribers got 0.5 million sign-ups just 2 weeks after the launch of Alaap app.

Some of the interesting OTT features, that attracted consumers were Low-Cost International Calls, Video Calls, Video Streaming, Referral Credits, newsfeeds, etc., to name a few.

You can also read the case study here- https://www.revesoft.com/resources/download/case-studies/btcl-alaap

Why Mobile OTT is the Future of Telecom?

OTT users-statista

From the above information, it is evident that Mobile OTT in telecom has a promising future. You can also read our post on – OTT Business Messaging Market Forecast Report 2023-2027

Let’s take a look at some of the most compelling reasons:

Global Mobile Reach

Firstly, mobile OTT capitalizes on the growing global mobile network coverage and the ubiquitous adoption of smartphones. This fact makes it a communication platform that is easily available and accessible to everyone.

Cost Effective & Flexible

Secondly, mobile OTT presents an economical and flexible solution. Operators can cut down on their infrastructure expenditures while extending their services.

Adaptable & Agile

Thirdly, the versatility and agility offered by mobile OTT services empower landline operators to respond to the rapidly evolving customer tastes and emerging technologies, ensuring their relevance in a constantly changing market.

Data-Driven Insights

Last but not least, mobile OTT platforms are data-driven which means they can offer fixed-line operators valuable insights for better customer service.

Let’s Sum Up!

To summarize, we can say that mobile OTT has reshaped the conventional fixed-line operator model by offering users unparalleled convenience and flexibility. Mobile OTT definitely will be here for a longer period only to evolve more in the coming years. So it is the right time for Landline Operators to launch their own Mobile OTT app.

Looking for a Mobile OTT Solution?

Contact for Free Demo

Read Also

5 Ways to Create New Revenue Opportunities with Mobile OTT Solution

How to Monetize Your OTT App For High Returns

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How to Become a Successful A2P SMS Aggregator? https://www.revesoft.com/blog/sms-platform/become-sms-aggregator/ https://www.revesoft.com/blog/sms-platform/become-sms-aggregator/#respond Thu, 10 Aug 2023 04:39:35 +0000 https://www.revesoft.com/blog/?p=2431 SMS remains a highly prevalent communication tool employed by businesses to disseminate their sales, marketing, and product or solution information to consumers. With the colossal volume of SMS messages transmitted everyday across mobile networks, it has emerged as one of the most promising mode of communication. A study from Juniper Research found that 3.5 trillion […]

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SMS remains a highly prevalent communication tool employed by businesses to disseminate their sales, marketing, and product or solution information to consumers. With the colossal volume of SMS messages transmitted everyday across mobile networks, it has emerged as one of the most promising mode of communication.

A study from Juniper Research found that 3.5 trillion business A2P (Application-to-Person) messages will be delivered by 2023, up from an estimated 2.5 trillion in 2019, a 40% growth.

In terms of revenue, the global application-to-person (A2P) SMS market is anticipated to be dominated by North America, with approximately 19.82 billion U.S. dollars in revenue, as depicted in the graph below.

A2P SMS Revenues from 2020 to 2025, by Region

Application-to-person (A2P) SMS revenues

Source- Statista

What is the Role of A2P SMS Aggregator? 

Among the various business models related to the SMS industry, SMS Aggregator tops the list.

An SMS Aggregator acts as a connector between the brands and the subscribers of telecom carriers. As an A2P SMS aggregator has agreements with multiple MNOs to send and receive messages between their system and the MNO’s SMSC, so it proves a great help to businesses. Imagine, the hassle brands had to face if they need to go through all the procedures of signing separate agreements with operators. Thanks to SMS Aggregators, things are now quite simple.

A2P SMS Aggregators do the job of aggregating SMS traffic by negotiating better prices from multiple mobile network operators which helps businesses to use SMS services at much lower rates. 

How does an A2P SMS Aggregator Work?

SMS Aggregator

Here’s an outline of how an SMS Aggregator works:

  • A business or brand creates an SMS campaign for marketing or promotional purpose and sends SMS messages to an SMS aggregator platform along with the database of mobile numbers of intended recipients.
  • The SMS aggregator analyzes and sorts the messages by checking the destination phone number and coverage area of the carrier network. It then selects the most suitable networks to route the messages. 
  • The carrier networks delivers the message on the recipient’s mobile device directly. 
  • Once the message is delivered, the aggregator provides analytics and reporting data related to the SMS campaigns. 

Benefits of Becoming an A2P SMS Aggregator

There are several benefits of becoming an A2P SMS aggregator, the most important ones are as mentioned below:

A Lucrative Business Opportunity

Becoming an A2P SMS Aggregator is a great opportunity to generate revenue by delivering SMS services to businesses and companies. Aggregators can send SMS services in the form of various A2P messages such as promotional messages, alerts, notifications, etc. 

A2P SMS Aggregators are directly connected to multiple operators. This allows them to offer their services across different global locations and select the best SMS delivery routes and thus offer improved delivery rates, which increases their demand among businesses. 

Be a Part of the Booming SMS Industry

As already discussed, the SMS industry is registering consistent growth, which makes it profitable for aggregators and will ensure them a positive future. 

According to verified Market research, Globally, A2P SMS generated 68,905.01 Mn in 2021 sales are expected to reach 118,441.04 Mn in 2030, growing at a compound annual growth rate (CAGR) of 5.65%. 

It is very important for SMS business enthusiasts to join the league as early entrants can strengthen their foothold in the market compared to late-commers.

A2P SMS Market Growth & Opportunities

While the A2P SMS market is bound to grow, some of the key growth drivers are as mentioned below:

  • Rise in the usage of Mobile Phones and Smartphones 
  • Skyrocketing growth of e-commerce and m-commerce
  • Higher demand for mobile banking and financial services
  • Constant Emergence of New Technologies

Opportunities for Businesses in A2P SMS Market

A key opportunity in the A2P SMS Market is the growing trend of mobile marketing via messaging. Businesses can use A2P SMS campaigns to engage their customers in many ways such as appointment reminders, delivery notifications, feedback and surveys, emergency notifications, and 2 FA, etc. You can also read our blog post on A2P SMS Market – Growth & Opportunities.

Things Required to Become an SMS Aggregator

As the SMS industry is growing, many enthusiasts are starting their own bulk SMS Aggregator businesses. Some voice-calling providers are also getting inclined to this business model. However, if you want to start an A2P SMS Aggregator business and grow in the same then there are a few points, you need to keep in mind.

Purchase or Renting an SMS Gateway

An SMS Gateway allows sending and receiving of SMS text messages in large volumes at once over a global telecommunication network. Modern SMS Gateways usually route SMS text messages to the mobile operator’s networks through HTTP and SMPP interfaces. An SMS gateway is available in both licensed and hosted models. You can start your SMS business by making a monthly investment of 200 USD to rent an SMS Gateway.

If you have the required budget then licensing is a better option, which saves the monthly platform cost.

Identifying All Required Features in SMS Gateway

When selecting an SMS Gateway for SMS aggregator business, you need to take care of the features of the platform. Some of the required features for running this business are:

  • Short Message Peer to Peer (SMPP)
  • Easy rate management
  • HTTP to SMPP Conversion
  • Invoicing and Billing Management
  • White Label Reseller
  • Inbound and Outbound SMPP
  • Dynamic Routing
  • Content Whitelisting
  • SMS Translation
  • Two Way SMS
  • Real-Time Reporting
  • Wholesale and retail business opportunity
  • Campaign Module
  • Profit Loss Analysis

Talk to your SMS platform provider and check if the required features are available on the platform. Taking a free demo of the platform is always advisable to prevent a bad decision.

Finding a Route Provider

Once you have decided to buy an SMS platform for your aggregator business, the next step is to find an SMS route provider. There are various types of routes such as Grey Routes, White Routes etc. Out of these two, White Routes are high quality in terms of security and delivery. Check with your A to Z route provider regarding the availability of routes for particular locations.

Global A2P SMS messaging forecasts by country for the period of 2017-2022 show that grey-route traffic was surpassed by white-route messaging traffic in 2017, accounting for 52.3% of total A2P SMS traffic volume. In 2022, white-route traffic is forecasted to contribute to 85% of total SMS traffic, as telecom operators invest in next-generation SMS revenue assurance platforms.

Setting up a Dedicated Support

A dedicated support team is the face of business, which will keep your SMS Aggregator business running. You should offer Omni-channel support through Live Chat, Email, Phone, and also Social Media. This will help your potential customers reach out to you and you will never lose a possible opportunity.

If you want more information about the SMS Aggregator business model, you can watch this webinar.

Looking for a robust SMS Platform to run your SMS Aggregator business?

Contact for Free Demo

Read Also

A2P SMS Monetization – What’s Now and What’s in the Future?

Note- This post has been updated with latest information on 10-08-23.

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How White Label SIP Softphone Can Give Your Business a Competitive Edge? https://www.revesoft.com/blog/mobile-voip/white-label-sip-softphone-can-boost-voip-business/ https://www.revesoft.com/blog/mobile-voip/white-label-sip-softphone-can-boost-voip-business/#respond Wed, 31 May 2023 15:26:32 +0000 https://www.revesoft.com/blog/?p=229 Introduction According to a survey report, “99% of enterprise IT professionals consider mobility as a priority.” At present new terms like BYOD (Bring Your Device), Mobile VoIP, and Unified Communication have become viral in the virtualized business world and the main aim is to ensure mobility. The modern Business world is moving from traditional phone systems […]

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Introduction

According to a survey report, “99% of enterprise IT professionals consider mobility as a priority.” At present new terms like BYOD (Bring Your Device), Mobile VoIP, and Unified Communication have become viral in the virtualized business world and the main aim is to ensure mobility. The modern Business world is moving from traditional phone systems (PBX) to virtual softphones. According to Report Linker, The Global Mobile VoIP Market size is expected to reach $165.3 billion by 2028, rising at a market growth of 19.5% CAGR between the forecast period 2022-2028.”

What is a White Label SIP Softphone?

SIP Softphones are VoIP software that helps the user to make or receive calls, after installation in mobile or PC through IP network. Softphones provide an easy and cost-effective way of exchanging voice and video over an IP network. Besides this, White Label and customization simply mean “keeping it private”.

The practice of white labeling and customizing VoIP Softphone is consequently on the rise as it allows ITSPs to serve directly through “Own Branded” products to the customers. These innovations that white label and tailored softphones are bringing into the VoIP business environment are making the ITSPs business scenario more and more promising. White Labeling allows ITSPs to maintain total control of their brand, from designing to managing its use.

Benefits of White Label SIP Softphone

benefits- white label sip softphoneIt is always better if you control your ITSP business through your own branded and customized SIP Softphone because it helps in creating your own identity in the market, saves time & money, enhances customer loyalty, and last but not least, helps in making your brand more visible in the market. Below mentioned is a detailed guide to help you understand how white-labeling SIP Softphone can boost your VoIP business.

Creating Your Own Identity in the Market

Setting up an ironclad brand image of the business in the market is a prime concern for every new or existing VoIP entrepreneur. Through white label and customization facilities, ITSPs can easily set up their brand while maintaining their business needs. Here’s How?

Well, most of ITSPs lend the softphone from third-party companies. So, customers may get confused and face inconsistent experiences. You can easily combat this problem through a white label and customization solution from any well-known solution provider. This way it serves up two benefits:

  • Firstly, you are getting professional help to build your customized SIP Softphone with your brand name.
  • Secondly, you are getting a premium quality product with unique branding without any hassle.

 Tailored Product As Per Business Need

Move past the days, when you were lending a third-party SIP Softphone for your VoIP business and coping with features that you don’t want/need in your SIP Softphone. Your VoIP business may need certain features/ special configurations that you are missing in a third-party app. For example, if you wish, your customized SIP Softphone may allow your customer to view balance/outcall rates in multi-currency which will cater to customers worldwide.

Interestingly, with a tailor-made SIP Softphone, you can feel a strong attachment to your brand and design. An SIP Softphone with desired logo, interface design, color, feature, icon as well as font size according to your preferences and business needs, makes your company more unique and helps boost your VoIP business. White label and customized SIP Softphone can also give tough competition to popular third-party apps like WhatsApp and Skype!

More Visibility in the Market

Being a service provider, have you ever fancied marketing a SIP Softphone in your brand name? It isn’t an untouched dream these days! You can easily build your own branded SIP Softphone through white label and customization options and it will add value to your business. Unique branding will introduce “your brand” in the market. Moreover, when your target customers will get a Softphone with all the features from their wish lists, they will automatically mark up your SIP Softphone brand in the highest position.

Improved Customer Loyalty and Retention

A white-label SIP softphone helps in improving customer loyalty and retention by contributing in several ways including brand consistency and seamless user experience. Service providers can align the softphone application with their brand’s image thus reinforcing the presence of the business. Also, offering customized features and seamless interaction with other communication platforms used by the provider ensures a smooth user experience. 

Cost and Time Effective

According to Opinion Matters Researchers, Only 6% of enterprises have all the mobile developer talent they need! Interesting! But this is a real scenario since developing a white-label SIP softphone, from scratch requires huge financial & human capital resources, apart from an unimaginable timeline. The time it takes for researching, designing, developing, and testing any new White Label SIP Softphone solution by yourself, you may lag on other business goals.

On the other hand, if you get a ready-made White Label SIP Softphone from any expert solution provider you can concentrate more on planning, marketing & business boosting methods for the softphone. So, when time is money, and being speedy is the main concern, investing to get a professional solution may be more cost and time effective in the end.

Enhanced Functionality and User Experience

Customization and branding are the number one reason behind white-label SIP softphone offering enhanced functionality and user experience. The ability to customize and brand a VoIP solution in accordance with the needs of a particular business can offer customers a more personalized experience. Besides this, SIP softphones are extremely feature-rich that pave the way to enhanced user experience.

How Does White Label SIP Softphones Works?

Softphone working

By now, it is clear that a white-label SIP softphone is a software-based phone application that carries the brand name of the business using it instead of the company that developed it. Now, let’s understand the working of a SIP softphone. 

A SIP Softphone makes use of SIP i.e. Session Initiation Protocol to enable calling over the internet. When a user opens a SIP softphone app on a device such as a mobile phone, it first connects with a SIP server to establish a connection to begin the communication. The above image depicts the working of a softphone.

Use Cases of White Label SIP Softphones

Call Centers and Customer Support

In a study by Software Advice, 72% of respondents ranked softphones higher due to its seamless use for remote working.

Call Center and customer support service is all about interacting and assisting with customers. SIP softphones play a very crucial role in such environments by offering collaboration tools, analytics, integration capabilities, and much more. Moreover, modern-day call center agents need remote communication tools so that they can work from anywhere and a SIP softphone lets them work remotely with just an internet-enabled device. With this, the need for agents to work in location-bound physical offices gets eliminated. 

SIP softphones offer a wide range of useful features such as call recording which are very useful for call center agents as they can record their interactions with the customers and access these recordings later. This can help in better understanding customer needs and preferences, improving work performance, etc.

Service Providers and Telecom Companies

SIP Softphones offer several advantages over the old telephony method and offer various benefits to VoIP Service providers and telecom companies. These softphones help service providers in offering a versatile communication experience to their customers. Be it a laptop, a smartphone, or a tablet, customers can make and receive calls using different types of devices using a softphone application thus allowing more flexibility and mobility. Telecom companies and service providers can offer a branded solution to their customers without making any huge investment, and still be able to stand out in the market. 

Small and Medium-Sized Businesses (SMBs)

Tech.co in a report stated that prices for VoIP can be expected to decline by between 3% and 5% annually.

Businesses can save $ 1,727 per month on mobile and long-distance calls using softphones.

Developing any product in-house would certainly demand huge financial investment along with time ad effort. Small and medium-sized businesses have limited budgets within which they want to get the best value for their money. So opting for a white-label SIP softphone not only saves money but also provides them with the assistance of a service provider for any issues that may arise. 

Remote Work and Virtual Teams

Gartner predicts that by 2024, in-person meetings will account for just 25% of enterprise meetings, a drop from 60% prior to the pandemic, driven by remote work and changing workforce demographics.

Remote work has been on a continuous rise since the Covid-19 Pandemic happened. White-labeled SIP softphones allow remote teams to connect using various communication and collaboration features such as voice and video calling and media sharing. All this happens so seamlessly as if the members of the team are working in the same physical location thus fostering productivity and effective collaboration between the virtual team members. 

How to Choose the Right White Label SIP Softphone Provider?

White label SIP softphone

Customization Options

A rule of thumb when buying any software is to always look for the required advanced features and never pay for the features you don’t need. So it is always a good idea to ask for customization options so that you have the desired product in hand. In the case of a SIP Softphone, you can ask for a customization facility to add features like voice & video calls, File Transfer, Location Tracking, Referral Credit, and many more. 

Reliability and Scalability

There are many companies in the market offering SIP softphones however to expect a reliable solution and avoid facing any issues at a later stage, you should always choose a well-established and trusted brand. Even if that means paying a few extra dollars. You must also consider the scalability factor as with your growing business, you may need to increase or upgrade. 

Integration Capabilities

A softphone solution that can integrate with other key business communications systems, such as the CRM system, can be very helpful in streamlining business operations and increasing overall productivity. So consider a SIP Softphone provider that offers an integration facility with other business tools and platforms that you use or may use. 

Security

Security plays a critical role in business communication. It is therefore vital to choose a SIP softphone provider that implements industry-standard security techniques such as end-to-end encryption. You can also check their compliance with HIPPA or GDPR standards if required. 

Technical Support

Once the softphone app goes live, you may encounter one more issue that needs to be addressed. This is where a provider that offers timely and reliable support services can prove to be quite useful. Check for the availability of omnichannel support so that you can easily connect with them through the most easily accessible communication channel. 

Customer Satisfaction is the Prime Goal

Customer satisfaction is the end goal of any business. You must design your tailor-made SIP Softphone keeping your customers in mind, it must be flexible as well as something better than your competitors. Since you’ll give preference to customers’ needs & choices, they will automatically build a sense of attachment to your white-label SIP softphone.

White label Softphone app offers flexibility, and reliability to some very key concerns. But the aim is to find yourself the best solution that fits your customer’s needs. You need to choose the right White Label Softphone provider. So, let’s check with a quick review on how White Label SIP Softphone can boost your business:

  • Own Branded SIP Softphone
  • Customized User Interface increases the attachment with the SIP Softphone
  • Create your own brand impression
  • Special configurations and features in the app as per business need
  • Add value to the business
  • Create a powerful and unique image of the company among the customers and the competitors
  • Generate more revenue by boosting sales

 

White Label SIP Softphone Solution

Read Also

Which Mobile VoIP Features Boost Your Business Revenue

How can Mobile VoIP Software Simplify Your Business Communication

Note- This post was last updated on 31-05-23.

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SMS Firewall – The Feature you Need in an SMSC https://www.revesoft.com/blog/sms-platform/sms-firewall/ https://www.revesoft.com/blog/sms-platform/sms-firewall/#respond Fri, 21 Apr 2023 07:07:53 +0000 https://www.revesoft.com/blog/?p=3239 It is true that today the world is more connected than ever before and certainly SMS has become a vital tool for businesses to engage with their customers. However, with the increased usage of SMS, there has been an increase in associated data security vulnerabilities owing to the surge of grey router traffic. In order […]

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It is true that today the world is more connected than ever before and certainly SMS has become a vital tool for businesses to engage with their customers. However, with the increased usage of SMS, there has been an increase in associated data security vulnerabilities owing to the surge of grey router traffic. In order to mitigate these risks, SMS Firewalls came into existence and have become an essential component of an SMSC. Also, the rise in the demand for business in the A2P SMS market is one of the reasons for the growth of the SMS Firewall platform.

According to Research and Markets, one of the leading market research stores, “The Global SMS Firewall Market is estimated to be USD 2.97 Bn in 2021 and is projected to touch USD 4.75 Bn by 2026, increasing at a CAGR of 10%.

Through this post, we will delve into the advantages of having an SMS Firewall and how it can enhance the security and reliability of SMS communications.

What is an SMS Firewall?

An SMS Firewall is a security solution that helps in filtering and blocking unwanted or malicious SMS traffic from reaching mobile devices or phones. We can also say that an SMS Firewall is a security tool meant for protecting mobile networks from unsolicited SMS-based messaging attacks such as SMS spoofing, SMS flooding, SMS faking, and spamming.

Why Do You Need an SMS Firewall in an SMSC?

smishing-graph

With the increasing adaptability of corporate SMS, there is a growing need to keep the mobile network secured from vulnerabilities in SMS. Spam and fraudulent messages are harmful to companies as these can tarnish their reputation and also affect their revenue flow. A firewall minimizes these security concerns by protecting the mobile network by automatically detecting and blocking spam.

It is not that the SMS firewall is only about blocking traffic, rather a firewall helps in monetizing the traffic. By monetization, it means identifying which type of SMS traffic will be allowed to pass through the network that can be charged.

Let’s take a look at some of the major reasons why a business needs an SMS firewall in an SMSC:

Prevention of SMS Fraud

SMS Fraud can result in significant financial loss for both the subscribers as well as the business. By deploying an SMS firewall, a business can ensure that fraudulent messages are being identified and blocked. This means that messages containing phishing links or other types of malware get filtered by the SMS firewall.

Staying Compliant with the Regulations

Several countries around the world have regulations to protect consumers from SMS attacks. With the help of an SMS Firewall, a business can stay compliant with these regulations and ensure that only legitimate messages reach the audience.

Maintaining the Reputation of the Business

 SMS attacks like smishing and spam can easily disrupt the reputation of a business and its subscribers. However, with an SMS firewall, a business can maintain a positive reputation by blocking messages that can cause harm to the subscribers.

How does the SMS Firewall Work?

SMS Firewall architecture

SMS firewall scans the inbound SMS traffic in real-time that reaches the network of a mobile operator based on the traffic spikes, and unwanted & repeated content. One can customize the firewall feature and implement various types of rules for different roaming partners, types of sender id, types of traffic, and sources of incoming traffic. Whenever an incoming SMS message matches any of the predefined rules, the SMS Firewall takes appropriate action such as blocking, flagging, or redirecting.

Types of SMS-based Messaging Attacks

Below mentioned are the most commonly executed SMS-based messaging attacks:

Spoofing

This type of attack work by manipulating the sender ID of the SMS messages. This is done to make the message appear from an authentic sender, which in reality is a fake ID displayed to the message recipient. An example includes messages that appear to be sent by government agencies urging the recipient to take actions that can compromise their data security.

Spamming

SMS Spamming is the sending of unsolicited or irrelevant messages to a large group of audience. These messages generally intend to promote a brand, product, an offer asking the recipients to share their personal data. According to stats, “Around 378,509,197 spam texts were sent/received per day in April 2022.”

SMS Phishing

SMS Phishing or Smishing is an attack technique that tricks mobile network subscribers to share their personal or sensitive information such as credit card details. It is similar to phishing- the only difference is that here SMS  or text messages are the carriers used to deceive and exploit subscribers. SMS Phishing is also used for the spreading of malicious software or malware such as trojans, viruses, and spyware through SMS messages is also an attack technique.

Prevention of SMS-based Messaging Attacks using SMS Firewall

According to a survey of IT professionals and working adults worldwide, in 2022, three in four respondents reported that their organization had encountered smishing attacks. Source – Statista

The role of a firewall solution in the SMS industry is to block unsolicited messages before it reaches the subscribers. The firewall system in the SMS platform whitelists only genuine content to prevent SMS spam. A firewall also helps to control the SMS traffic by putting a check on a large volume of SMS to a single destination. SMS firewalls can efficiently analyze incoming SMS traffic and block any message that appears suspicious or fraudulent. Various techniques such as content filtering and sender ID filtering, reputation-based filtering, etc., are being implemented by SMS Firewalls to prevent SMS Phishing.

Benefits of Having an SMS Firewall in an SMSC

 A Fast and Flexible Platform

As soon as an SMS Firewall is deployed, you can expect it to instantly start working since there are some pre-defined rules which ensure that all known threats are blocked immediately. These firewalls are independent of the device used which allows users to alter their requirements whenever they want.

Blocking the Grey Routes

An SMS Firewall is capable of defending a mobile network against different types of sms based messaging attacks. By blocking all grey routes, an sms firewall strictly prevents any kind of fraudulent activity. All messages that pass from the network are routed through the SMS firewall which analyzes and classifies them including the outbound messages.

Helpful for SMS Aggregators

Today, SMS Firewalls come as an integrated part of A2P SMS platforms or SMS Gateways. With this, SMS firewalls help in eliminating grey routes and getting rid of all spam that could affect a business. SMS aggregators gain significant benefits from this such as reduced costs, increased revenue, and enhanced traffic.

Prevents SMS Spamming

SMS Firewall provides a safe and spam-free network environment by eliminating unwanted SMS spam. This helps in gaining the trust of the customers and certainly reduces the number of customer complaints against illicit messages. Also, it safeguards the business from the overhead cost of processing these unsolicited messages.

Role of SMS Firewall in A2P SMS Monetization

When a mobile operator understands its SMS traffic patterns, it can increase its revenue through the monetization of A2P and other commercial traffic. Monetization channels can be various types of SMS notifications, alerts, or 2-factor authentication sent by e-commerce stores, OTT apps, social, or other financial institutions.

Selecting the Best SMS Firewall for Your SMS Center

It is now clear that an SMS firewall plays a crucial role in the security of a network which means it is important to choose the one that best matches your needs:

Look for a Comprehensive Solution

The primary role of an SMS firewall is to safeguard the network and subscribers from security threats. So make sure the solution you choose has all the security features including content filtering.

User-Friendly Platform

Using an SMS Firewall means that you need to set rules, monitor traffic and manage alerts. So make sure that the SMS Firewall comes with an easy-to-use interface.

Cost-Friendly Platform

Don’t fall for cheap solutions that offer lesser features at attractive prices. You need a robust and feature-rich solution that proves to be the best value for money.

Technical Support

Inquire about the support facility provided by the vendor because you will need it no matter what. Check whether they have a dedicated team of agents and their availability during your business hours to ensure that you are in safe hands.

Conclusion

As an SMS provider, if you want your services to be free from SMS spam, fraud, and other threats, and to improve your subscriber experience, you need to go for an SMS Softswitch with a firewall system. Get in touch with us to learn about REVE SMS Platform.

Looking for an SMS Platform?

Contact for Free Demo

Read Also

How to Become a Successful A2P SMS Aggregator?

A2P SMS Monetization – What’s Now and What’s in the Future? 

A2P SMS Market – Growth & Opportunities

Note- This post has been updated with the latest information on 21-04-23.

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REVE SMS Platform Showcased in Basis SoftExpo 2023, Dhaka Bangladesh https://www.revesoft.com/blog/news/press-releases/reve-sms-platform-bangladesh-basis-soft-expo-2023/ https://www.revesoft.com/blog/news/press-releases/reve-sms-platform-bangladesh-basis-soft-expo-2023/#respond Wed, 05 Apr 2023 08:35:07 +0000 https://www.revesoft.com/blog/?p=3656 This year Basis SoftExpo, which was held in Dhaka, Bangladesh from 23rd February to 26th February 2023 was very exciting with a number of technology players displaying their solutions. REVE Systems took the opportunity to showcase its robust SMS Platform in the event along with other products such as Telecom OTT Solution, and Live Chat […]

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This year Basis SoftExpo, which was held in Dhaka, Bangladesh from 23rd February to 26th February 2023 was very exciting with a number of technology players displaying their solutions.

REVE Systems took the opportunity to showcase its robust SMS Platform in the event along with other products such as Telecom OTT Solution, and Live Chat along with Cloud Telephony Solution.

The event witnessed several dignitaries from the industry and media professionals. REVE SMS Platform is one of the most trusted SMS platforms in Bangladesh which is used by leading aggregators and SMS Service providers. Some features, which make REVE SMS Gateway one of the most preferred SMS Platforms in Bangladesh include High Throughput, Automated Invoicing, 1000 TPS from a Single Server, and Campaign Management to name a few.

About Basis SoftExpo 2023

BASIS SoftExpo is one of the largest IT events in Bangladesh. This year the event was held from February 23 to 26 and was attended by leading entrepreneurs, business leaders, Govt. officials, and media professionals. The event, which spanned four days were full of activities such as seminars, round table on software testing, debates, and discussions.

About REVE Systems

REVE Systems a Singapore-based software solution provider has its major development center and physical presence in Bangladesh. The company is one of the leading players in SMS Platform and Cloud Telephony Solutions in Bangladesh. You can get complete information about REVE Systems products from here https://www.revesoft.com/products

For more information, please contact:
Abhijeet Guha
Email: marketing@revesoft.com

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Role of Mobile SIP Dialer in VoIP Business https://www.revesoft.com/blog/voip-dialer/role-mobile-sip-dialer-voip-business/ https://www.revesoft.com/blog/voip-dialer/role-mobile-sip-dialer-voip-business/#comments Wed, 22 Mar 2023 03:48:48 +0000 https://www.revesoft.com/blog/?p=2074 Also known by different names such as softphone or VoIP application, Mobile SIP Dialer is considered to be one of the best combinations of VoIP and mobile technology. Since a mobile dialer is a critical part of the VoIP business, it is contemplated as the lifeline of every VoIP business or simply an indispensable part. What […]

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Also known by different names such as softphone or VoIP application, Mobile SIP Dialer is considered to be one of the best combinations of VoIP and mobile technology. Since a mobile dialer is a critical part of the VoIP business, it is contemplated as the lifeline of every VoIP business or simply an indispensable part.

What is a Mobile SIP Dialer?

It is a mobile application using which VoIP calls can be made. Users can use this application on a mobile device such as a smartphone or tablet. Here the role of SIP i.e. Session Initiation Protocol is to initiate, maintain and terminate VoIP calls. 

Data packets are sent between the caller and the recipient using the internet which makes it suitable for making long-distance calls at lesser costs. 

It enables VoIP Service providers to offer feature-rich calling services along with various other features such as instant messaging, mobile recharge, and value-added services to name a few.  

How End Users Make Calls Using a Mobile Dialer?

In order to make calls using a mobile dialer, a user needs to download the application from the service provider’s website or Google Play/App Store. Users can sign up using their mobile number, which is the operator code or any other code provided by their service provider. There are two ways of making calls using a mobile dialer by any end-user.

  • App-to-App Calls

With a mobile dialer application, users can make calls to other users who are on the same platform, which means they must be using the same app. Usually, app-to-app calls are free but users need an active internet connection for the same, which can be a 3G, 4G, or WiFi Connection.

  • App to GSM Calls

Mobile SIP Dialer is an excellent application to make calls to landlines and GSM mobile phones. However, these calls are not free and require a calling balance which is provided by the service provider. VoIP Calls are much cheaper compared to regular GSM calls.

Benefits of Using a Mobile SIP Dialer in VoIP Business

  • Mobility

With just an internet connection, VoIP calls can be made and received when using a mobile SIP dialer. This is one of the biggest advantages as VoIP businesses enjoy more flexibility and can be more responsive to the specific requirements of their clients. Obviously, this results in enhanced satisfaction among customers. 

  • Enhanced Quality of Calls

Clarity of calls plays a crucial role in the performance of a business and mobile SIP dialers ensure high call quality by implementing the latest audio and video codecs. 

  • Cost-effectiveness

When compared with the calls made through conventional telephone systems, VoIP calls made via mobile SIP dialers appear to be more pocket-friendly. This is particularly beneficial in cases of calls that are made over international borders or long distances. For businesses, it can be a significant amount of savings on their telecommunication costs as they generally have a higher number of calls per day. 

  • Effective Security

Besides all other points, it is important for every VoIP business to ensure the privacy of customer data by protecting all sensitive information. Mobile SIP dialers ensure that any type of interception does not happen by implementing robust encryption techniques. 

Security and Privacy Considerations for Mobile SIP Dialers

  • Encryption

This is a powerful security mechanism that ensures that call data remains protected from intruders and is not intercepted. 

  • Firewall

A Firewall offers a strong protective layer to your VoIP system from hackers and attackers. It makes sure that only authorized traffic passes through the network. 

  • Authentication

The mobile SIP dialer must have a foolproof authentication mechanism such as 2FA. This is critical to prevent unauthorized access. 

  • Secure Network

Public networks such as open WiFi connections are never safe and can let potential attackers get access to your data. It is advisable to always connect with a secure network. 

  • Timely Updates

Installation of the latest patches and updates should be done on a timely basis to ensure that attackers are not able to leverage vulnerabilities.   

Purchase Options of Mobile SIP Dialer for VoIP Service Providers

There are two ways by which mobile dialers can be deployed in a VoIP business – Hosted and Licensed Models.

  • Hosted Dialer

A hosted dialer is a type of solution availed by VoIP service providers on a rental basis. Here, as a service provider, you need not buy the software but can take the same on a monthly rental basis. If you have budget constrain, you will find this option best.

  • Licensed Dialer

In a licensed model, service providers usually need to buy the mobile VoIP application by making a complete payment or making the payment in 2-3 parts.

How to Implement a Mobile SIP Dialer in a VoIP Business?

This can be done by following the below-mentioned steps:

  • The first step is to look out for a suitable mobile SIP dialer. Since there are so many options available in the market, you need to follow a checklist to ensure that the dialer you have chosen fits perfectly with the needs of your VoIP business.
  • The very next step is the installation of the mobile SIP dialer. For this, you need to install a dialer on the mobile devices of your agents or employees, whether personal or company-owned.
  • Now comes the crucial part of configuring the mobile SIP dialer. For this, you need to enter your SIP account credentials, i.e. username and password.
  • Once done with the configuration, it is time to test the mobile SIP dialer. You can check the functioning by performing test calls and using various features to ensure proper working.
  • Training is a crucial part of the implementation process. Help your employees in understanding the usage of the mobile SIP dialer by conducting training sessions.
  • Last but not the least, you need to keep a check on the usage and performance of the mobile SIP dialer. This is done to ensure that the dialer is delivering the expected results for your business.

Whitelabel and Customized Mobile Dialer

Mobile SIP Dialers are available in customized form, where usually service providers can get their mobile app customized as per their requirements from the software solution provider. As a service provider, you can get your required features in the mobile VoIP application. Price may vary depending on the level of customization.

In the case of the Whitelabel solution, you can get your mobile dialer designed based on your brand color adding your logo to the same. A whitelabel solution is a great way to showcase your brand among your customers.

Contact for Free Demo

Read Also

What is SIP Softswitch and How to Choose Best Softswitch Provider?

How can Mobile VoIP Software Simplify Your Business Communication?

Note – This post has been updated with latest information on 22-03-23

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A2P SMS Market – Size, Trends, Growth and Opportunities https://www.revesoft.com/blog/sms-platform/a2p-sms-market-growth-opportunities/ Tue, 28 Feb 2023 05:43:39 +0000 https://www.revesoft.com/blog/?p=2044 The A2P SMS Market has registered a positive growth in last 1 decade owing to the dependencies of businesses  and enterprises, who want to connect with their mobile consumers. The increasing use of A2P messaging has been seen in several  industries such as travel, tourism, marketing, healthcare and other industries for improving customer relationships. As […]

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The A2P SMS Market has registered a positive growth in last 1 decade owing to the dependencies of businesses  and enterprises, who want to connect with their mobile consumers. The increasing use of A2P messaging has been seen in several  industries such as travel, tourism, marketing, healthcare and other industries for improving customer relationships. As per a report, by 2025 the global A2P messaging market size is expected to grow to USD 72.8 billion from USD 62.1 billion.

Overview of the A2P SMS Market and its Growth Potential

As there is a constant growth of the mobile subscriber base and mobile marketing activities, the global A2P SMS market is expected to expand at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. In 2022, the global A2P messaging market was valued at USD 66.84 billion and is expected to grow by ~ US 101 Bn by 2030. 

Growth Drivers:

Increasing adoption of mobile phones and smartphones

mobile subscribersThe global smartphone adoption rate has been steadily increasing over the years. As more people use mobile devices to access the internet and communicate with others, the demand for A2P SMS has also increased.

As per the GSMA Mobile Economy 2021 Report, in the year 2020, there were around 5.2 billion unique mobile subscribers. Out of this, the 68% ratio was smartphones, which is predicted to increase to 81% by 2025.

With the continuous increase in the mobile subscriber base, it becomes easy for MNOs, enterprises, and application developers to connect with their users. Making more investments in A2P services,  MNOs target to increase their revenue which has been coming down due to various reasons including the growth of OTT.

More and more industry segments are embracing mobile technologies which are leading to the progression of the A2P SMS market. Various other factors that are contributing to the growth of the enterprise A2P SMS market are the emergence of IoT technologies, increased demand for digital advertising, etc.

As per a market research report by MarketsandMarkets, a sector research, growth advisory, and analytics firm, the global A2P SMS market size was valued at USD 62.1 billion in 2020 and is projected to reach USD 72.8 billion by 2025, at a CAGR of 3.2% during the forecast period.

Expeditious development of e-commerce & m-commerce

Online shopping and mobile transactions are common things nowadays. There’s no doubt about the fact that the majority of businesses rely on A2P messages to communicate with customers. Some common examples include sending notifications and conveying critical information to customers.

More demand for mobile banking and financial services

The usage of A2P SMS is quite significant in the banking and finance industry. A few examples include one-time passwords and transaction alerts. Also, it is evident that the demand for mobile banking and financial services is on a continuous rise which means that the A2P SMS market is surely going to grow by leaps and bounds.

Emerging technological advancements

The development of new technologies such as chatbots, artificial intelligence (AI), and machine learning (ML) has enabled businesses to automate their A2P SMS services and deliver personalized messages to customers.

Segmentation of the A2P SMS Market

Based on different factors, the A2P SMS market can be segmented into various categories, as mentioned below:

Application:

Based on the type of application, this market can be segmented into various areas such as promotional and marketing, authentication and verification, etc. The largest share of the A2P SMS market is held by the promotional and marketing segment. This is because more and more businesses prefer to rely on A2P messaging for their marketing campaigns that boost customer engagement and leads to conversion. 

Global A2P messaging market Share, by Application, 2022 (%)

The share of the customer relationship management services segment is anticipated to hold a notable percentage as compared to the other components of the A2P SMS market. However, the authentication and verification segment is also expected to witness significant growth, as A2P messaging is increasingly used for two-factor authentication and other security-related applications.

Industry Vertical

The A2P SMS market can be segmented based on industry verticals, such as BFSI (Banking, Financial Services, and Insurance), healthcare, retail, travel and hospitality, and others.

Type of SMS

The A2P SMS market can be segmented based on the type of SMS used, such as standard rate SMS, premium rate SMS, and others.

Service Type

The A2P SMS market can be segmented based on the type of service, such as cloud API messaging platform, traditional and managed messaging services, and others.

Region

The A2P SMS market can be segmented based on geographical regions such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Geographically, the Worldwide A2P Messaging Market has been divided into the Asia-Pacific, North America, South America, Europe, the Middle East, and Africa.

A2P Messaging Market Trends by Region

If we talk about the market share of A2P Messaging, Asia-Pacific emerges as the leader. The Asia Pacific region dominated the overall A2P messaging market in 2022, with a market share of over 43.0%. In the Asia Pacific A2P Messaging market, China, India, Japan, and the rest of Asia-Pacific are included.

The North America A2P Messaging market is segmented into Canada, US, and Mexico. As per a report by KVB Research, the North American A2P Messaging Market would witness market growth of 3.5% CAGR during the period 2020-2026.

End User

The A2P SMS market can also be segmented based on end-users, such as small and medium-sized enterprises (SMEs) and large enterprises. In the case of the end-user industry, during the forecast period, the retail segment is set to dominate the market. 

These market segments help businesses to identify and target specific customer groups and develop tailored messaging campaigns for effective customer engagement and business growth.

Key Market Players

The A2P Messaging Market is dominated by some of the leading players such as:

  • Bharti Airtel Limited (India)
  • AT & T (US)
  • Vodafone Group Plc. (UK)
  • Orange (France)
  • Monty Mobile (UK)
  • Tata Communications (India)
  • China Unicom (Hong Kong) Limited
  • Infobip (UK)

A2P SMS Industry Trends

There are lots of emerging trends that are shaping the A2P SMS market. Here are some of the latest trends:

Use of Artificial Intelligence (AI)

AI or Artificial Intelligence is a popular concept these days which is gaining more and more momentum. The A2P SMS industry is not left untouched as businesses are using AI-powered chatbots to connect with customers and cater to their needs. AI technology is also helpful in analyzing A2P messaging data for improved performance and better customer engagement. 

Increasing Adoption of RCS

Businesses want to deliver a rich messaging experience to their customers in the form of multimedia content. This is where RCS or Rich Communication Services comes into action. This technology is gaining momentum in the A2P SMS market because it helps businesses in delivering personalized experiences to their clients. 

More Focus on  Privacy & Protection of Customer Data

Data privacy and protection is a primary concern for every business these days. This is why the implementation of relevant measures for the protection of customer data and ensuring compliance with the regulations is increasing. Data encryption and compliance with GDPR are the two most common measures being implemented.

Shift to Omnichannel Messaging

Omnichannel messaging which means using multiple channels to connect with existing and potential customers is a popular trend adopted by businesses across the globe. Some common examples of different channels include SMS, social media, chatbots, IM platforms, etc. It provides businesses with the opportunity to reach their audience across different touchpoints. This shift helps businesses to provide a smooth and unified messaging experience to customers.

In conclusion, the A2P SMS market is experiencing several industry trends that are shaping the future of the market. Businesses that stay up-to-date with these trends and adopt innovative messaging strategies are well-positioned to succeed in this dynamic and evolving market.

Challenges: Key Restraints of the A2P SMS Market

Technical Anomalies Overriding Bulk SMS

Often SMS is linked with basic phone features so mobile brand companies often ignore it while developing smartphone features. The true potential of messaging technology as a marketing tool is not yet tapped by Bulk SMS Service providers.

The main reason for this brand owners and marketers are quite enthusiastic about the features and experiences they can offer through mobile web and apps, which often outshine the features offered by A2P messaging.

However, there are different types of challenges such as leveraging SMS that can fit a broad mobile strategy. Experts are needed to set up an SMS program so that permissions are structured easily from wireless carriers. For the growth of the A2P SMS market, generating shortcodes used in SMS campaigns is another challenge.

As A2P SMS mostly relies on the usage of shared or dedicated shortcodes, brand promoters often get confused and bear the uncertainty while setting up short codes and regulations.

Security Concerns

A2P SMS is vulnerable to various security threats, including phishing attacks, SMS spoofing, and malware. According to Federal Trade Commission (FTC), a staggering $86 million was lost to scam texts in the United States in 2020. Businesses need to ensure that their A2P SMS services are secure and compliant with data privacy regulations. As enterprises are using SMS messaging services to improve user experience by communicating with them, the immediate need to protect the data of their organizations and customers has emerged as one of their top priorities.

Competition from Other Messaging Platforms

With the growing popularity of messaging apps such as WhatsApp, WeChat, and Facebook Messenger, businesses may shift their focus away from A2P SMS.

Increasing Regulations

Governments around the world are implementing new regulations to protect consumers from spam and fraudulent messages. These regulations may impact the A2P SMS market by limiting the number of messages that businesses can send to customers.

Opportunities for Businesses

The Growing Trend of Mobile Marketing via Messaging

With mobile marketing, companies offer their product/ service users instant alerts, ticketing, promotional messages, and marketing messages. Mobile marketing is widely used in different types of industries such as tourism, travel, BFSI, Media and healthcare industries. Being one of the cost-effective and easy-to-use mediums for generating leads and developing customer relationships, mobile marketing is widely used. According to a report of Zipwhip, a leading business-texting platform in North America, 68% of businesses use some form of texting today.

As enterprises are using SMS messaging services to improve user experience by communicating with them, the immediate need to protect the data of their organizations as well as customers has emerged as one of the top priorities for them.

SMS aggregators and mobile network operators are shifting their focus to A2P messaging to boost their revenue. For instance, Companies pay SMS aggregators and telecom operators when mobile marketers use A2P messaging. SMS providers across Africa, Asia Pacific, the US, and Europe have been identifying ways to gain maximum from this segment. Also, SMS platform and Gateway providers are busy adding new features to support the increasing demand from various SMS retail and wholesale players based across these geographies.

During the forecast tenure, the authentication services segment is expected to grow at the highest CAGR among applications. In the A2P SMS market, authentication services are mainly used for communicating  authentication messages to the users. Due to the increased usage of applications, the number of logging and registration has increased. This has led to the high growth rate of this segment.

Looking for an A2P SMS Platform?

Contact for Free Demo

Read Also

5 Key Drivers of Enterprise A2P Messaging

Note: This post has been updated with latest information on 16-09-2023.

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App Store Presence – A Must for your VoIP Business https://www.revesoft.com/blog/mobile-voip/app-store-presence-voip-business/ https://www.revesoft.com/blog/mobile-voip/app-store-presence-voip-business/#respond Thu, 14 Jul 2022 06:02:45 +0000 https://www.revesoft.com/blog/?p=8 A successful VoIP business relies on the right marketing strategy, which not only helps in making a profit but also enhances brand visibility. Online advertising is one of the most common tactics adopted by VoIP service providers to acquire new customers. However, in the long run, running ads on Google, Yahoo, and other search engines […]

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A successful VoIP business relies on the right marketing strategy, which not only helps in making a profit but also enhances brand visibility. Online advertising is one of the most common tactics adopted by VoIP service providers to acquire new customers. However, in the long run, running ads on Google, Yahoo, and other search engines proves to be a costly affair for SMBEs.

app and game downloads

Although these are some of the regular activities, one prime requirement is a ‘strong App Store Presence’, which is a must for every VoIP service provider. According to a report published by Forrester, a market research company, most app users prefer app stores to search for an app more than any other channel.

Let us take a look at some of the trending statistics of the online app market provided by Statista:

  • China, India, and the U.S. are the top 3 countries with the highest number of mobile app downloads worldwide from 2019 to 2021. The numbers go like – 98.36 billion, 27 billion, and 2 billion respectively.
  • It is forecasted that in 2026, consumers are projected to download 143 billion mobile apps from the Google Play Store. This will be up by about 30 percent from 111 billion apps downloaded in 2021.
  • It is predicted that consumers will amass approximately 38 billion downloads from the Apple App Store in 2026. This will be an increase of about 15 percent compared to 2021.
  • Mobile apps are projected to generate more than 613 billion U.S. dollars in revenues in 2025.

Benefits of App Store Presence for Your VoIP Business

Customer Engagement

Be it a startup or a well-established large corporation, they know that the app store is the place where users are likely to go to search for products and services. The primary objective of the app store is to direct people towards businesses which makes it a free-of-cost way to engage more customers and increase clientele.

Increases Brand Awareness

Today, a mobile app is an essential attribute of a company’s image. It greatly contributes to the audience’s attitude towards a brand. A well-designed app present on the app store is certainly going to catch the attention of the customers in a fast manner. The app store provides a favorable ground for app promotion.

Valuable Analytics

customer experience

The analytics provided by the app store are extremely useful for businesses. By providing numbers for important parameters like downloads, updates, ranking, reviews, etc., these analytics offer useful insights into business performance. Thus, businesses get the opportunity to study and understand user behavior and interests. Accordingly, they can plan and implement their marketing strategies for maximum sales.

Global Visibility

The app store offers a great way to go beyond your domestic market. Having your app on the platform simply means that your offerings are visible and accessible to millions of customers from other regions. So without any extra investment, your business targets more demographics around the world and generates more sales and revenue.

How to Gain Maximum Benefit from App Store Presence?

As a VoIP business, certainly you wish to earn more than your VoIP competitors. This is where App Store Optimization comes into the picture. App Store Optimization (ASO) is the process of improving the visibility of your business app in the app stores. The ultimate goal is to increase app conversion rates and get more downloads. Two major app stores are App Store for iOS and Google Play Store for Android apps.

The Right App Store Optimization Strategy

Although App Store Presence increases the possibility of being exposed to millions of visitors, the right App Store Optimization strategy is the key mantra. Without the right tactics, the visibility of your apps is bound to suffer.

1414410299_appstore_img3Content is the King

Apps uploaded in the app stores must have detailed descriptions about their features, which facilitates the users to get complete knowledge before downloading. Most users prefer to understand the features before moving ahead and downloading the applications. Some points to consider are:

  • Use Relevant Keywords
  • Optimize Title and Description

App Screenshots

Your apps in the stores must be supported by screenshots, which clearly communicate with the audience regarding the functionalities. Images are always better than running text.

Add Videos

video

According to Wyzowl’s State of Video Marketing Survey, “68% of people say they’d like to learn about a new product or service by watching a short video.” This indicates that the presence of videos on your app page increases the chances of downloads. With each increase, the ranking of your business app on the app store also increases.

Review Ratings

Reviews & ratings are the best ways to develop customer trust. If your apps are supported by positive reviews and ratings, then definitely there are more chances for users to be convinced regarding the quality. Reviews and ratings also enhance the ranking of the apps in the app stores.

Drive Traffic

61% of marketers say growing SEO and organic presence on their websites is their top inbound marketing priority (HubSpot). Having a website that holds information about your app can help drive traffic to your app store page. Make sure your website is SEO optimized as it increases its visibility across the audience.

Final Thoughts

With over 6.3 billion smartphone users across the world, App usage is thriving at a steady rate, without any signs of slowing down in the foreseeable future. Being a VoIP service provider, your prime concern would be to enhance your brand visibility, and app store presence contributes towards the same.

For a free demo please fill out the form below:

Contact for Free Demo

Read Also

Which Mobile VoIP Features Boost Your Business Revenue

How to Start a Mobile VoIP Business?

Note – This post was updated with latest information on 14th July 2022.

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