What is Throughput Per Second (TPS)?

TPS is the measure of data transfer between the connections measured by message per second. So, sending a message per second means 3600 messages per hour. Now you may be wondering: What’s the big deal with TPS for SMS / SMPP Application? While every other detail of your SMS marketing campaigns like the SMS content is important, equally important is the amount of messages that are being sent by the application in a certain time frame.

The higher the throughput the more messages you can send in a timely manner. Determines the quality of the SMS campaigns. Regardless of the pricing benefit offered by any bulk SMS platform, having a high TPS score ensures that the infrastructure is robust enough to manage the large SMS volume.

Therefore, businesses must identify their peak SMS traffic rate to assess whether the given SMS application is an appropriate solution or not.  Let us have a look in detail.

Understanding the Flow of SMS

How to Calculate the TPS of an SMS Application?

It is always desirable to have a higher TPS score of an SMS application for bulk SMS service. The Throughput per Second score depends upon a number of factors and should be calculated under ideal conditions of CPU, RAM and network. Below mentioned are top 3 parameters that determine the overall throughput per second for any SMS application.

Latency

It is calculated in milliseconds and is the amount of time it takes for a data package to reach its destination. In other words, it is the total time required for a one-way trip from the source i.e. SMPP Client / ESME sending a packet to the destination i.e. SMPP Server / SMSC plus the one-way time required for the destination i.e. SMPP Server / SMSC sending a packet back to the source i.e. SMPP Client / ESME along with the time that the destination system requires to process the packet to SMSC.

High latency can lead to bad throughput rate. Therefore, the latency of an SMS platform should always be low because that defines the speed at which the SMS will arrive.

Window Size

It defines the maximum number of messages that can be left pending until the message is sent to the next route or is buffered. It is relevant for SMPP connections that are asynchronous in nature. Setting the window size to a high value is not recommended.

Number of Sessions

It refers to SMPP sessions which are established between ESME and Message Centre or the SMPP Routing Entity wherever appropriate. SMPP protocol enables applications to send and receive SMS messages to and from mobile devices. An established session is usually initiated by ESME which is usually in 3 forms – Transmitter (TX), Receiver (RX) and Transceiver (TRX).

Conclusion

Throughput is a really important technical concept as it defines the messaging power of an SMS application. The more the Throughput, the more will be the messaging capacity. This demands for a reliable messaging application that can process and deliver the desired information to the receiver and that too in the minimum possible time.

We know that business messaging is a lot more than just one-to-one conversations with customers. Companies that run large scale or time-sensitive messaging campaigns certainly need a reliable SMS platform when sending out mass messages. If you are looking for a reliable SMS application with a high TPS score, then please get in touch with us.

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IPsec, otherwise known as Internet Protocol Security or IP Security protocol. It defines the architecture for security services for IP network traffic. IPsec describes the framework for providing security at the IP layer. It includes the suite of protocols designed to provide that security through authentication and encryption of IP network packets.

IPsec also comprises protocols that define the cryptographic algorithms used to encrypt, decrypt, and authenticate packets as well as the protocols needed for secure key exchange and key management.

Benefit of IPsec

When IPsec is implemented in a firewall or router, it provides strong security. This is applied to all traffic crossing this perimeter. Traffic within a company or workgroup does not incur the overhead of security-related processing.

The location of Internet Protocol Security is below the transport layer (TCP, UDP) and, therefore, is transparent to applications. There is no necessity to change software on a user or server system when IPsec is implemented in the firewall or router.

Even if IPsec is implemented in end systems, the upper layer software including applications does not get affected. IPsec is further transparent to end-users. This, therefore, eliminates the need to train users on security mechanisms, issue keying material on a per-user basis, or revoke keying material when users leave the organization.

Internet Protocol Security can provide security for individual users if necessary. This feature is useful for offsite workers and also for setting up a secure virtual sub-network within an organization for sensitive applications.

When do we need IPsec?

Sometimes Internet Protocol Security is required to connect two SBC gateway for secured communication. Most of the time when you are connecting the operators, they might not share the public IP information required for the connection process. Instead, they will share the IPsec tunnel information necessary for the connection. Therefore, supporting the IPsec to get connected with a different supplier through the channel is a very important part of the SBC.

Working in a similar way, it important for SMS solutions as well. Sometimes service provider wants to connect to only an IPsec tunnel. Hence, when you are providing any cloud-based communication solution you might need to provide the one supporting these tunnelling features.

For example, an enterprise can run a secure, private TCP/IP network by disallowing links to untrusted sites, encrypting packets that leave the premises, and authenticating packets that enter the premises. Therefore, when you are trying to connect with such an enterprise you need to create an IPsec tunnel with them. As they won’t allow anyone trying to connect without an authorized channel.

Internet Protocol Security, therefore, is a technological requirement for your solution. Without this feature or support, you would not be able to get connected with all the suppliers.

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The post IPsec or Internet Protocol Security: An Important Technological need in Today’s World appeared first on Revesoft Blog.

In similar lines, taking about Mobile OTT, which is becoming popular in the VoIP industry as there is something extra mobile subscribers are getting instead of just ordinary voice call. Nowadays, people not only look for calling solution but also search for other services as well.

Mobile subscribers perform different activities such as messaging, sharing photos, doing group conversations and so on. As a service provider, if you can bring all these facilities in your voice calling solution, it will increase more user interaction.

All these features might be available for free or have a low cost but it will surely accelerate the growth of your business. To make your application popular, you should look for such features in your app.

How can you Attract More Customers with Your OTT App

To remain a step ahead, your business needs to put in something extra. And this is where the most desirable features come into play. Adding these important features to your voice calling application will not only make it more feature-rich and user favorite but also help to generate additional revenue.

Usually, features of Mobile OTT apps can be further categorized into 2 sections- Engagement and Revenue Maximization.

Engagement Features

• Auto Signup with GSM Number
• Instant Messaging (IM)
• Referral & Earnings
• Free Audio/Video call
• Audio/Video Conferencing

Revenue Maximization Features

• Maximizing revenue from virtual Roaming
• Attaining revenue from global Voice calling & SMS. The balance will be deducted from GSM Account or App Wallet
• Personalized Ad targeting through the segmented user base
• Enabling Operators to access competitors’ customer base by engaging them with your OTT apps and then send them different promotional content
• Selling Personal DID Number to the end-user
• Offering Mobile TOP UP/Money Transfer
• Selling VAS service from OTT Application
• Instead of Sending VAS content in SMS, Operator can send it through IM message to the end-user
• It will save SMS cost but will increase earning from VAS Service
• As IM supports rich content, the content can be sent multiple times

Elaboration

Explaining some of the most important features that make a calling service more popular:

Instant Messaging (IM)

Instant messaging is one of the most attractive features for mobile users. However, as a service provider, it might not generate any revenue for you but it will motivate the customer to adopt your solution. This just acts like a gift with some paid services.

Mobile Top-up (MTU)

Along with voice calling facility, if your service has a mobile top-up facility, users will be attracted. Also if you can introduce data pack service from your app, it will become more popular.

Video Calling and Conferencing

Video calling is getting more popular as it allows users to see each other while they are having a conversation. Also, conferencing is popular for friends and also works well for the business segment of population. Therefore, having it in your solution will make your app  more appealing for users.

Roaming Facility

Roaming facility at a low price is very popular among people who travel a lot. This includes business professionals as well who have to travel quite frequently but they are reluctant to change their mobile number during their trip.  Now as a service provider, adding roaming feature will help you to Monetize your OTT App and open the doors for additional revenue.

Package Registration and Sharing

Instead of varying rate for different destination, people become interested in different packages. That is why operators are also introducing different types of subscription packages.

Users can freely choose the package based on their usage policy. Also, package sharing is getting popular nowadays as users can share their purchased package with near and dear ones.

Online Payment and Balance Transfer

Having an online payment facility is the most important feature in your application. Present-day users are more comfortable with online recharges as they can use credit cards and various other online payment solutions to make the payments.

These are some of the features, which will boost the download of your app and also help you increase your subscriber base. If you are interested to take a free demo of REVE OTT, you can reach us anytime for a discussion.

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5 Ways to Create New Revenue Opportunities with Mobile OTT Solution

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Editor: Mir Monsoor Hussain

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